Natures Sunshine Products Inc (NATR) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Natures Sunshine Products Inc stock (NATR) is currently trading at $23.82. Natures Sunshine Products Inc PE ratio is 22.39. Natures Sunshine Products Inc PS ratio (Price-to-Sales) is 0.86. Analyst consensus price target for NATR is $33.00. WallStSmart rates NATR as Underperform.
- NATR PE ratio analysis and historical PE chart
- NATR PS ratio (Price-to-Sales) history and trend
- NATR intrinsic value — DCF, Graham Number, EPV models
- NATR stock price prediction 2025 2026 2027 2028 2029 2030
- NATR fair value vs current price
- NATR insider transactions and insider buying
- Is NATR undervalued or overvalued?
- Natures Sunshine Products Inc financial analysis — revenue, earnings, cash flow
- NATR Piotroski F-Score and Altman Z-Score
- NATR analyst price target and Smart Rating
Natures Sunshine Products Inc
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NATR Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Natures Sunshine Products Inc (NATR)
NATR trades at a significant discount to its Graham intrinsic value of $49.61, offering a 47% margin of safety — a level value investors typically seek before buying.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.

Smart Analysis
Natures Sunshine Products Inc (NATR) · 9 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in price/sales, eps growth, institutional own.. Concerns around operating margin and revenue growth. Fundamentals are solid but monitor weak areas for improvement.
Natures Sunshine Products Inc (NATR) Key Strengths (3)
Paying less than $1 for every $1 of annual revenue
Earnings per share surging 30.40% year-over-year
84.45% of shares held by major funds and institutions
Supporting Valuation Data
Natures Sunshine Products Inc (NATR) Areas to Watch (6)
Near-zero operating margins, business under pressure
Revenue growing slowly at 4.70% annually
Very thin margins, barely profitable
Small-cap company with higher risk but more growth potential
Moderate profitability with room for improvement
Fairly priced relative to book value
Natures Sunshine Products Inc (NATR) Detailed Analysis Report
Overall Assessment
This company scores 51/100 in our Smart Analysis, earning a C- grade. Out of 9 metrics analyzed, 3 register as strengths (avg 10.0/10) while 6 fall into concern territory (avg 3.5/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, EPS Growth, Institutional Own.. Valuation metrics including Price/Sales (0.86) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 30.40%.
The Bear Case
The primary concerns are Operating Margin, Revenue Growth, Profit Margin. Some valuation metrics including Price/Book (2.57) suggest expensive pricing. Growth concerns include Revenue Growth at 4.70%, which may limit upside. Profitability pressure is visible in Return on Equity at 12.70%, Operating Margin at 4.30%, Profit Margin at 4.07%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Operating Margin improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 12.70% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 4.70% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Price/Sales, EPS Growth) and negatives (Operating Margin, Revenue Growth). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
NATR Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
NATR's Price-to-Sales ratio of 0.86x trades at a 42% premium to its historical average of 0.61x (92th percentile). The current valuation is 19% below its historical high of 1.07x set in Feb 2026, and 276% above its historical low of 0.23x in Jul 2009. Over the past 12 months, the PS ratio has expanded from ~0.5x, reflecting growing market expectations outpacing revenue growth.
WallStSmart Analysis Synopsis
Data-driven financial summary for Natures Sunshine Products Inc (NATR) · CONSUMER DEFENSIVE › PACKAGED FOODS
The Big Picture
Natures Sunshine Products Inc is a strong growth company balancing expansion with improving profitability. Revenue reached 480M with 470% growth year-over-year. Profit margins are strong at 407.0%, reflecting pricing power and operational efficiency.
Key Findings
Revenue growing at 470% YoY, reaching 480M. This pace significantly outperforms most PACKAGED FOODS peers.
ROE of 1270.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
What to Watch Next
Growth sustainability: can Natures Sunshine Products Inc maintain 470%+ revenue growth, or will competition slow it down?
Sector dynamics: monitor PACKAGED FOODS industry trends, competitive moves, and regulatory changes that could impact Natures Sunshine Products Inc.
Bottom Line
Natures Sunshine Products Inc offers an attractive blend of growth (470% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Natures Sunshine Products Inc(NATR)
NASDAQ
CONSUMER DEFENSIVE
PACKAGED FOODS
USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.