The Coca-Cola Company (KO)vsSimply Good Foods Co (SMPL)
KO
The Coca-Cola Company
$88.29
+0.52%
CONSUMER DEFENSIVE · Cap: $379.87B
SMPL
Simply Good Foods Co
$9.84
-3.91%
CONSUMER DEFENSIVE · Cap: $1.01B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 3501% more annual revenue ($50.13B vs $1.39B). KO leads profitability with a 28.6% profit margin vs -14.3%. SMPL appears more attractively valued with a PEG of 1.64. KO earns a higher WallStSmart Score of 63/100 (C+).
KO
Buy63
out of 100
Grade: C+
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-40.1%
Fair Value
$63.02
Current Price
$88.29
$25.27 premium
Margin of Safety
+45.7%
Fair Value
$30.25
Current Price
$9.84
$20.41 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 34.9%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
Moderate valuation
Trading at 10.5x book value
Elevated debt levels
Expensive relative to growth rate
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -14.0% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 34.9%.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, Debt/Equity.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
KO profiles as a mature stock while SMPL is a turnaround play — different risk/reward profiles.
KO carries more volatility with a beta of 0.34 — expect wider price swings.
KO is growing revenue faster at 6.7% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (63/100 vs 46/100), backed by strong 28.6% margins. SMPL offers better value entry with a 45.7% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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