Kroger Company (KR)vsVillage Super Market Inc (VLGEA)
KR
Kroger Company
$70.36
-2.11%
CONSUMER DEFENSIVE · Cap: $44.13B
VLGEA
Village Super Market Inc
$40.80
+0.84%
CONSUMER DEFENSIVE · Cap: $612.06M
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 6086% more annual revenue ($147.64B vs $2.39B). VLGEA leads profitability with a 2.4% profit margin vs 0.7%. VLGEA trades at a lower P/E of 10.9x. KR earns a higher WallStSmart Score of 55/100 (C).
KR
Buy55
out of 100
Grade: C
VLGEA
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+4.7%
Fair Value
$72.07
Current Price
$70.36
$1.71 discount
Margin of Safety
+39.5%
Fair Value
$62.04
Current Price
$40.80
$21.24 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 50.1% YoY
Safe zone — low bankruptcy risk
Generating 1.8B in free cash flow
Attractively priced relative to earnings
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Areas to Watch
Expensive relative to growth rate
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.5%
Smaller company, higher risk/reward
2.4% margin — thin
Operating margin of 3.7%
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, Free Cash Flow.
Bull Case : VLGEA
The strongest argument for VLGEA centers on P/E Ratio, Price/Book, Altman Z-Score.
Bear Case : KR
The primary concerns for KR are PEG Ratio, Revenue Growth, Profit Margin. A P/E of 46.7x leaves little room for execution misses. Thin 0.7% margins leave little buffer for downturns.
Bear Case : VLGEA
The primary concerns for VLGEA are Market Cap, Profit Margin, Operating Margin. Thin 2.4% margins leave little buffer for downturns.
Key Dynamics to Monitor
KR carries more volatility with a beta of 0.59 — expect wider price swings.
VLGEA is growing revenue faster at 6.9% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Monitor GROCERY STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KR scores higher overall (55/100 vs 48/100). VLGEA offers better value entry with a 39.5% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Village Super Market Inc
CONSUMER DEFENSIVE · GROCERY STORES · USA
Village Super Market, Inc. operates a chain of supermarkets in the United States. The company is headquartered in Springfield, New Jersey.
Compare with Other GROCERY STORES Stocks
Want to dig deeper into these stocks?