Kroger Company (KR)vsVillage Super Market Inc (VLGEA)
KR
Kroger Company
$57.73
-0.07%
CONSUMER DEFENSIVE · Cap: $35.85B
VLGEA
Village Super Market Inc
$43.02
+2.93%
CONSUMER DEFENSIVE · Cap: $602.60M
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 6104% more annual revenue ($148.65B vs $2.40B). VLGEA leads profitability with a 2.3% profit margin vs 0.7%. VLGEA trades at a lower P/E of 11.1x. KR earns a higher WallStSmart Score of 55/100 (C).
KR
Buy55
out of 100
Grade: C
VLGEA
Hold42
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+21.3%
Fair Value
$73.43
Current Price
$57.73
$15.70 discount
Margin of Safety
+27.6%
Fair Value
$51.91
Current Price
$43.02
$8.89 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Areas to Watch
Premium valuation, high expectations priced in
2.2% revenue growth
0.7% margin — thin
Operating margin of 3.2%
1.6% revenue growth
Smaller company, higher risk/reward
2.3% margin — thin
Operating margin of 1.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on Altman Z-Score, PEG Ratio. PEG of 0.57 suggests the stock is reasonably priced for its growth.
Bull Case : VLGEA
The strongest argument for VLGEA centers on P/E Ratio, Price/Book, Altman Z-Score.
Bear Case : KR
The primary concerns for KR are P/E Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 3.63 is elevated, increasing financial risk. Thin 0.7% margins leave little buffer for downturns.
Bear Case : VLGEA
The primary concerns for VLGEA are Revenue Growth, Market Cap, Profit Margin. Thin 2.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
VLGEA carries more volatility with a beta of 0.42 — expect wider price swings.
KR is growing revenue faster at 2.2% — sustainability is the question.
KR generates stronger free cash flow (462M), providing more financial flexibility.
Monitor GROCERY STORES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KR scores higher overall (55/100 vs 42/100). VLGEA offers better value entry with a 27.6% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Village Super Market Inc
CONSUMER DEFENSIVE · GROCERY STORES · USA
Village Super Market, Inc. operates a chain of supermarkets in the United States. The company is headquartered in Springfield, New Jersey.
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