WallStSmart

Live Ventures Inc (LIVE)vsPurple Innovation Inc (PRPL)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Purple Innovation Inc generates 5% more annual revenue ($460.28M vs $437.87M). LIVE leads profitability with a 0.9% profit margin vs -13.7%. PRPL earns a higher WallStSmart Score of 33/100 (F).

LIVE

Avoid

33

out of 100

Grade: F

Growth: 4.0Profit: 4.0Value: 6.7Quality: 5.5
Piotroski: 5/9Altman Z: 2.02

PRPL

Avoid

33

out of 100

Grade: F

Growth: 2.0Profit: 2.0Value: 5.7Quality: 5.5
Piotroski: 4/9Altman Z: -1.48
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

LIVEUndervalued (+86.4%)

Margin of Safety

+86.4%

Fair Value

$143.82

Current Price

$9.06

$134.76 discount

UndervaluedFair: $143.82Overvalued
PRPLUndervalued (+85.4%)

Margin of Safety

+85.4%

Fair Value

$4.79

Current Price

$0.41

$4.38 discount

UndervaluedFair: $4.79Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

LIVE1 strengths · Avg: 10.0/10
Price/BookValuation
0.3x10/10

Reasonable price relative to book value

PRPL1 strengths · Avg: 10.0/10
Debt/EquityHealth
-3.5110/10

Conservative balance sheet, low leverage

Areas to Watch

LIVE4 concerns · Avg: 3.0/10
Market CapQuality
$28.66M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
4.2%3/10

ROE of 4.2% — below average capital efficiency

Profit MarginProfitability
0.9%3/10

0.9% margin — thin

Operating MarginProfitability
1.9%3/10

Operating margin of 1.9%

PRPL4 concerns · Avg: 2.3/10
Market CapQuality
$42.93M3/10

Smaller company, higher risk/reward

PEG RatioValuation
3.702/10

Expensive relative to growth rate

Return on EquityProfitability
-10271.0%2/10

ROE of -10271.0% — below average capital efficiency

Revenue GrowthGrowth
-8.1%2/10

Revenue declined 8.1%

Comparative Analysis Report

WallStSmart Research

Bull Case : LIVE

The strongest argument for LIVE centers on Price/Book.

Bull Case : PRPL

The strongest argument for PRPL centers on Debt/Equity.

Bear Case : LIVE

The primary concerns for LIVE are Market Cap, Return on Equity, Profit Margin. Debt-to-equity of 2.50 is elevated, increasing financial risk. Thin 0.9% margins leave little buffer for downturns.

Bear Case : PRPL

The primary concerns for PRPL are Market Cap, PEG Ratio, Return on Equity.

Key Dynamics to Monitor

LIVE profiles as a value stock while PRPL is a turnaround play — different risk/reward profiles.

PRPL carries more volatility with a beta of 1.45 — expect wider price swings.

LIVE is growing revenue faster at -3.8% — sustainability is the question.

PRPL generates stronger free cash flow (1M), providing more financial flexibility.

Bottom Line

LIVE scores higher overall (33/100 vs 33/100). PRPL offers better value entry with a 85.4% margin of safety. Both earn "Avoid" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Live Ventures Inc

CONSUMER CYCLICAL · HOME IMPROVEMENT RETAIL · USA

Live Ventures Incorporated is engaged in flooring manufacturing, steel fabrication and retail businesses in the United States. The company is headquartered in Las Vegas, Nevada.

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Purple Innovation Inc

CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.

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