Nu Skin Enterprises Inc (NUS)vsPepsiCo Inc (PEP)
NUS
Nu Skin Enterprises Inc
$4.79
-1.03%
CONSUMER DEFENSIVE · Cap: $230.73M
PEP
PepsiCo Inc
$142.19
-1.74%
CONSUMER DEFENSIVE · Cap: $188.84B
Smart Verdict
WallStSmart Research — data-driven comparison
PepsiCo Inc generates 6946% more annual revenue ($96.90B vs $1.38B). PEP leads profitability with a 10.8% profit margin vs -15.7%. NUS appears more attractively valued with a PEG of 0.78. PEP earns a higher WallStSmart Score of 69/100 (B-).
NUS
Hold47
out of 100
Grade: D+
PEP
Strong Buy69
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+53.3%
Fair Value
$21.79
Current Price
$4.79
$17.00 discount
Margin of Safety
-2.5%
Fair Value
$140.01
Current Price
$142.19
$2.18 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Every $100 of equity generates 47 in profit
Earnings expanding 137.0% YoY
Large-cap with strong market position
Generating 1.5B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
ROE of 6.9% — below average capital efficiency
Revenue declined 17.1%
Earnings declined 98.2%
Expensive relative to growth rate
Trading at 8.8x book value
Weak financial health signals
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : NUS
The strongest argument for NUS centers on Price/Book, Altman Z-Score, PEG Ratio. PEG of 0.78 suggests the stock is reasonably priced for its growth.
Bull Case : PEP
The strongest argument for PEP centers on Return on Equity, EPS Growth, Market Cap.
Bear Case : NUS
The primary concerns for NUS are Market Cap, Return on Equity, Revenue Growth.
Bear Case : PEP
The primary concerns for PEP are PEG Ratio, Price/Book, Piotroski F-Score. Debt-to-equity of 2.41 is elevated, increasing financial risk.
Key Dynamics to Monitor
NUS profiles as a turnaround stock while PEP is a value play — different risk/reward profiles.
NUS carries more volatility with a beta of 0.97 — expect wider price swings.
PEP is growing revenue faster at 6.4% — sustainability is the question.
PEP generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
PEP scores higher overall (69/100 vs 47/100). NUS offers better value entry with a 53.3% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Nu Skin Enterprises Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Nu Skin Enterprises, Inc. develops and distributes wellness and personal care products globally. The company is headquartered in Provo, Utah.
Visit Website →PepsiCo Inc
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
PepsiCo, Inc. is an American based multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
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