WallStSmart

360 Finance Inc (QFIN)vsSynchrony Financial (SYF)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

360 Finance Inc generates 69% more annual revenue ($16.77B vs $9.91B). SYF leads profitability with a 35.5% profit margin vs 22.3%. QFIN trades at a lower P/E of 2.0x. SYF earns a higher WallStSmart Score of 75/100 (B).

QFIN

Buy

62

out of 100

Grade: C+

Growth: 2.0Profit: 8.0Value: 6.7Quality: 7.0
Piotroski: 3/9Altman Z: 1.47

SYF

Strong Buy

75

out of 100

Grade: B

Growth: 5.3Profit: 8.0Value: 7.7Quality: 6.0
Piotroski: 5/9Altman Z: 0.03

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

QFIN6 strengths · Avg: 9.5/10
P/E RatioValuation
2.0x10/10

Attractively priced relative to earnings

Price/BookValuation
0.3x10/10

Reasonable price relative to book value

Operating MarginProfitability
32.5%10/10

Strong operational efficiency at 32.5%

Return on EquityProfitability
21.4%9/10

Every $100 of equity generates 21 in profit

Profit MarginProfitability
22.3%9/10

Keeps 22 of every $100 in revenue as profit

Debt/EquityHealth
0.129/10

Conservative balance sheet, low leverage

SYF6 strengths · Avg: 9.2/10
P/E RatioValuation
8.1x10/10

Attractively priced relative to earnings

Profit MarginProfitability
35.5%10/10

Keeps 36 of every $100 in revenue as profit

Operating MarginProfitability
50.2%10/10

Strong operational efficiency at 50.2%

Return on EquityProfitability
20.8%9/10

Every $100 of equity generates 21 in profit

PEG RatioValuation
0.998/10

Growing faster than its price suggests

Price/BookValuation
1.6x8/10

Reasonable price relative to book value

Areas to Watch

QFIN4 concerns · Avg: 2.5/10
Market CapQuality
$1.05B3/10

Smaller company, higher risk/reward

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Revenue GrowthGrowth
-31.6%2/10

Revenue declined 31.6%

EPS GrowthGrowth
-74.3%2/10

Earnings declined 74.3%

SYF3 concerns · Avg: 3.3/10
Revenue GrowthGrowth
0.6%4/10

0.6% revenue growth

EPS GrowthGrowth
3.6%4/10

3.6% earnings growth

Altman Z-ScoreHealth
0.032/10

Distress zone — elevated risk

Comparative Analysis Report

WallStSmart Research

Bull Case : QFIN

The strongest argument for QFIN centers on P/E Ratio, Price/Book, Operating Margin. Profitability is solid with margins at 22.3% and operating margin at 32.5%.

Bull Case : SYF

The strongest argument for SYF centers on P/E Ratio, Profit Margin, Operating Margin. Profitability is solid with margins at 35.5% and operating margin at 50.2%. PEG of 0.99 suggests the stock is reasonably priced for its growth.

Bear Case : QFIN

The primary concerns for QFIN are Market Cap, Piotroski F-Score, Revenue Growth.

Bear Case : SYF

The primary concerns for SYF are Revenue Growth, EPS Growth, Altman Z-Score.

Key Dynamics to Monitor

QFIN profiles as a declining stock while SYF is a value play — different risk/reward profiles.

SYF carries more volatility with a beta of 1.31 — expect wider price swings.

SYF is growing revenue faster at 0.6% — sustainability is the question.

SYF generates stronger free cash flow (2.4B), providing more financial flexibility.

Bottom Line

SYF scores higher overall (75/100 vs 62/100), backed by strong 35.5% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

360 Finance Inc

FINANCIAL SERVICES · CREDIT SERVICES · China

360 DigiTech, Inc., operates a digital consumer finance platform under the 360 Jietiao brand in the People's Republic of China. The company is headquartered in Shanghai, the People's Republic of China.

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Synchrony Financial

FINANCIAL SERVICES · CREDIT SERVICES · USA

Synchrony Financial is a consumer financial services company headquartered in Stamford, Connecticut, United States. The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products through Synchrony Bank, its wholly owned online bank subsidiary.

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