Stifel Financial Corporation (SF)vsSun Life Financial Inc. (SLF)
SF
Stifel Financial Corporation
$78.81
+1.89%
FINANCIAL SERVICES · Cap: $11.97B
SLF
Sun Life Financial Inc.
$72.08
+2.23%
FINANCIAL SERVICES · Cap: $39.07B
Smart Verdict
WallStSmart Research — data-driven comparison
Sun Life Financial Inc. generates 510% more annual revenue ($34.88B vs $5.72B). SF leads profitability with a 15.4% profit margin vs 10.2%. SF appears more attractively valued with a PEG of 1.02. SF earns a higher WallStSmart Score of 74/100 (B).
SF
Strong Buy74
out of 100
Grade: B
SLF
Strong Buy67
out of 100
Grade: B-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 469.2% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Strong operational efficiency at 23.5%
18.4% revenue growth
Earnings expanding 240.9% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Generating 5.3B in free cash flow
Areas to Watch
Weak financial health signals
4.7% revenue growth
Comparative Analysis Report
WallStSmart ResearchBull Case : SF
The strongest argument for SF centers on EPS Growth, P/E Ratio, Price/Book. Profitability is solid with margins at 15.4% and operating margin at 23.5%. Revenue growth of 18.4% demonstrates continued momentum.
Bull Case : SLF
The strongest argument for SLF centers on EPS Growth, P/E Ratio, Price/Book. PEG of 1.18 suggests the stock is reasonably priced for its growth.
Bear Case : SF
The primary concerns for SF are Piotroski F-Score.
Bear Case : SLF
The primary concerns for SLF are Revenue Growth.
Key Dynamics to Monitor
SF profiles as a growth stock while SLF is a value play — different risk/reward profiles.
SF carries more volatility with a beta of 1.10 — expect wider price swings.
SF is growing revenue faster at 18.4% — sustainability is the question.
SLF generates stronger free cash flow (5.3B), providing more financial flexibility.
Bottom Line
SF scores higher overall (74/100 vs 67/100), backed by strong 15.4% margins and 18.4% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Stifel Financial Corporation
FINANCIAL SERVICES · CAPITAL MARKETS · USA
Stifel Financial Corp. The company is headquartered in St. Louis, Missouri.
Sun Life Financial Inc.
FINANCIAL SERVICES · INSURANCE - DIVERSIFIED · USA
Sun Life Financial Inc., a financial services company, provides insurance, wealth and asset management solutions to individuals and corporate clients around the world. The company is headquartered in Toronto, Canada.
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