Sonos Inc (SONO)vsZeta Global Holdings Corp (ZETA)
SONO
Sonos Inc
$14.67
+1.31%
TECHNOLOGY · Cap: $1.77B
ZETA
Zeta Global Holdings Corp
$18.42
+3.43%
TECHNOLOGY · Cap: $4.43B
Smart Verdict
WallStSmart Research — data-driven comparison
Sonos Inc generates 10% more annual revenue ($1.44B vs $1.30B). SONO leads profitability with a -1.2% profit margin vs -2.4%. ZETA earns a higher WallStSmart Score of 43/100 (D).
SONO
Hold42
out of 100
Grade: D
ZETA
Hold43
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+42.1%
Fair Value
$28.49
Current Price
$14.67
$13.82 discount
Margin of Safety
+35.1%
Fair Value
$24.66
Current Price
$18.42
$6.24 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 87.5% YoY
Conservative balance sheet, low leverage
Growing faster than its price suggests
Revenue surging 25.4% year-over-year
Areas to Watch
Smaller company, higher risk/reward
ROE of -3.9% — below average capital efficiency
Revenue declined 0.9%
Currently unprofitable
ROE of -4.3% — below average capital efficiency
Earnings declined 51.1%
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : SONO
The strongest argument for SONO centers on EPS Growth.
Bull Case : ZETA
The strongest argument for ZETA centers on Debt/Equity, PEG Ratio, Revenue Growth. Revenue growth of 25.4% demonstrates continued momentum. PEG of 0.77 suggests the stock is reasonably priced for its growth.
Bear Case : SONO
The primary concerns for SONO are Market Cap, Return on Equity, Revenue Growth.
Bear Case : ZETA
The primary concerns for ZETA are Return on Equity, EPS Growth, Altman Z-Score.
Key Dynamics to Monitor
SONO profiles as a turnaround stock while ZETA is a growth play — different risk/reward profiles.
SONO carries more volatility with a beta of 2.00 — expect wider price swings.
ZETA is growing revenue faster at 25.4% — sustainability is the question.
SONO generates stronger free cash flow (157M), providing more financial flexibility.
Bottom Line
ZETA scores higher overall (43/100 vs 42/100) and 25.4% revenue growth. SONO offers better value entry with a 42.1% margin of safety. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Sonos Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Sonos, Inc. designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company is headquartered in Santa Barbara, California.
Zeta Global Holdings Corp
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Zeta Global Holdings Corp. (Ticker: ZETA) is a U.S. technology company that operates an AI-powered, data-driven marketing cloud platform designed to help enterprises understand, acquire, grow, and retain customers. Its software combines consumer intelligence with marketing automation tools—using advanced analytics and machine learning to deliver personalized campaigns across channels like email, social media, web, video, and more. Founded in 2007 and headquartered in New York, it serves clients across various industries and is traded on the New York Stock Exchange under the ticker ZETA.
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