GoPro Inc (GPRO)vsZeta Global Holdings Corp (ZETA)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
ZETA
Zeta Global Holdings Corp
$18.42
+3.43%
TECHNOLOGY · Cap: $4.43B
Smart Verdict
WallStSmart Research — data-driven comparison
Zeta Global Holdings Corp generates 100% more annual revenue ($1.30B vs $651.54M). ZETA leads profitability with a -2.4% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 0.73. ZETA earns a higher WallStSmart Score of 43/100 (D).
GPRO
Hold39
out of 100
Grade: F
ZETA
Hold43
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+35.1%
Fair Value
$24.66
Current Price
$18.42
$6.24 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Conservative balance sheet, low leverage
Growing faster than its price suggests
Revenue surging 25.4% year-over-year
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
ROE of -4.3% — below average capital efficiency
Earnings declined 51.1%
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : ZETA
The strongest argument for ZETA centers on Debt/Equity, PEG Ratio, Revenue Growth. Revenue growth of 25.4% demonstrates continued momentum. PEG of 0.77 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : ZETA
The primary concerns for ZETA are Return on Equity, EPS Growth, Altman Z-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while ZETA is a growth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
ZETA is growing revenue faster at 25.4% — sustainability is the question.
ZETA generates stronger free cash flow (61M), providing more financial flexibility.
Bottom Line
ZETA scores higher overall (43/100 vs 39/100) and 25.4% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Zeta Global Holdings Corp
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Zeta Global Holdings Corp. (Ticker: ZETA) is a U.S. technology company that operates an AI-powered, data-driven marketing cloud platform designed to help enterprises understand, acquire, grow, and retain customers. Its software combines consumer intelligence with marketing automation tools—using advanced analytics and machine learning to deliver personalized campaigns across channels like email, social media, web, video, and more. Founded in 2007 and headquartered in New York, it serves clients across various industries and is traded on the New York Stock Exchange under the ticker ZETA.
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