Baozun Inc (BZUN) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Baozun Inc stock (BZUN) is currently trading at $2.13. Baozun Inc PS ratio (Price-to-Sales) is 0.01. Analyst consensus price target for BZUN is $4.55. WallStSmart rates BZUN as Sell.
- BZUN PE ratio analysis and historical PE chart
- BZUN PS ratio (Price-to-Sales) history and trend
- BZUN intrinsic value — DCF, Graham Number, EPV models
- BZUN stock price prediction 2025 2026 2027 2028 2029 2030
- BZUN fair value vs current price
- BZUN insider transactions and insider buying
- Is BZUN undervalued or overvalued?
- Baozun Inc financial analysis — revenue, earnings, cash flow
- BZUN Piotroski F-Score and Altman Z-Score
- BZUN analyst price target and Smart Rating
Baozun Inc
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Smart Analysis
Baozun Inc (BZUN) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in price/sales, price/book. Concerns around market cap and peg ratio. Significant fundamental concerns warrant caution or avoidance.
Baozun Inc (BZUN) Key Strengths (2)
Paying less than $1 for every $1 of annual revenue
Trading below book value, meaning the market prices it less than net assets
Supporting Valuation Data
Baozun Inc (BZUN) Areas to Watch (8)
Company is destroying shareholder value
Losing money on operations
Earnings declining -47.60%, profits shrinking
Company is losing money with a negative profit margin
Very expensive relative to growth, significant premium
Revenue growing slowly at 4.80% annually
Micro-cap company with very limited liquidity and high volatility
Low institutional interest, mostly retail-driven
Baozun Inc (BZUN) Detailed Analysis Report
Overall Assessment
This company scores 34/100 in our Smart Analysis, earning a F grade. Out of 10 metrics analyzed, 2 register as strengths (avg 10.0/10) while 8 fall into concern territory (avg 1.4/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, Price/Book. Valuation metrics including Price/Sales (0.01), Price/Book (0.23) suggest the stock is attractively priced.
The Bear Case
The primary concerns are Return on Equity, Operating Margin, EPS Growth. Some valuation metrics including PEG Ratio (23.47) suggest expensive pricing. Growth concerns include Revenue Growth at 4.80%, EPS Growth at -47.60%, which may limit upside. Profitability pressure is visible in Return on Equity at -2.58%, Operating Margin at -1.19%, Profit Margin at -2.09%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -2.58% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 4.80% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Return on Equity and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
BZUN Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
BZUN's Price-to-Sales ratio of 0.01x trades at a 28% premium to its historical average of 0.01x (0th percentile). The current valuation is 36% below its historical high of 0.02x set in Feb 2026, and 28% above its historical low of 0.01x in Mar 2026. Over the past 12 months, the PS ratio has compressed from ~0.0x as trailing revenue scaled faster than the stock price.
WallStSmart Analysis Synopsis
Data-driven financial summary for Baozun Inc (BZUN) · CONSUMER CYCLICAL › INTERNET RETAIL
The Big Picture
Baozun Inc is in a turnaround phase, with management focused on restoring profitability. Revenue reached 9.8B with 5% growth year-over-year. The company is currently unprofitable, posting a -2.1% profit margin.
Key Findings
The company is unprofitable with a -2.1% profit margin. The path to breakeven will be the key catalyst.
What to Watch Next
Sector dynamics: monitor INTERNET RETAIL industry trends, competitive moves, and regulatory changes that could impact Baozun Inc.
Bottom Line
Baozun Inc is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Baozun Inc(BZUN)
NASDAQ
CONSUMER CYCLICAL
INTERNET RETAIL
China
Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company is headquartered in Shanghai, the People's Republic of China.