Amazon.com Inc (AMZN)vsBaozun Inc (BZUN)
AMZN
Amazon.com Inc
$211.71
+2.16%
CONSUMER CYCLICAL · Cap: $2.20T
BZUN
Baozun Inc
$2.13
-0.93%
CONSUMER CYCLICAL · Cap: $125.27M
Smart Verdict
WallStSmart Research — data-driven comparison
Amazon.com Inc generates 7240% more annual revenue ($716.92B vs $9.77B). AMZN leads profitability with a 10.8% profit margin vs -2.1%. AMZN appears more attractively valued with a PEG of 1.92. AMZN earns a higher WallStSmart Score of 59/100 (C).
AMZN
Buy59
out of 100
Grade: C
BZUN
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-95.3%
Fair Value
$106.12
Current Price
$211.71
$105.59 premium
Intrinsic value data unavailable for BZUN.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Generating 14.9B in free cash flow
Every $100 of equity generates 22 in profit
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Weak financial health signals
4.8% revenue growth
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -2.6% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : AMZN
The strongest argument for AMZN centers on Market Cap, Free Cash Flow, Return on Equity. Revenue growth of 13.6% demonstrates continued momentum.
Bull Case : BZUN
The strongest argument for BZUN centers on Price/Book.
Bear Case : AMZN
The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.
Bear Case : BZUN
The primary concerns for BZUN are Revenue Growth, Market Cap, PEG Ratio.
Key Dynamics to Monitor
AMZN profiles as a value stock while BZUN is a turnaround play — different risk/reward profiles.
AMZN carries more volatility with a beta of 1.42 — expect wider price swings.
AMZN is growing revenue faster at 13.6% — sustainability is the question.
Monitor INTERNET RETAIL industry trends, competitive dynamics, and regulatory changes.
Bottom Line
AMZN scores higher overall (59/100 vs 34/100) and 13.6% revenue growth. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Amazon.com Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.
Visit Website →Baozun Inc
CONSUMER CYCLICAL · INTERNET RETAIL · China
Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company is headquartered in Shanghai, the People's Republic of China.
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