Deluxe Corporation (DLX) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Deluxe Corporation stock (DLX) is currently trading at $27.68. Deluxe Corporation PE ratio is 14.42. Deluxe Corporation PS ratio (Price-to-Sales) is 0.56. Analyst consensus price target for DLX is $32.67. WallStSmart rates DLX as Underperform.
- DLX PE ratio analysis and historical PE chart
- DLX PS ratio (Price-to-Sales) history and trend
- DLX intrinsic value — DCF, Graham Number, EPV models
- DLX stock price prediction 2025 2026 2027 2028 2029 2030
- DLX fair value vs current price
- DLX insider transactions and insider buying
- Is DLX undervalued or overvalued?
- Deluxe Corporation financial analysis — revenue, earnings, cash flow
- DLX Piotroski F-Score and Altman Z-Score
- DLX analyst price target and Smart Rating
Deluxe Corporation
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DLX Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Deluxe Corporation (DLX)
DLX trades 115% above its Graham fair value of $12.24, indicating the stock may be overvalued at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.
Smart Analysis
Deluxe Corporation (DLX) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in peg ratio, price/sales, price/book. Concerns around operating margin and revenue growth. Fundamentals are solid but monitor weak areas for improvement.
Deluxe Corporation (DLX) Key Strengths (4)
Growing significantly faster than its price suggests
Paying less than $1 for every $1 of annual revenue
88.40% of shares held by major funds and institutions
Trading at 1.74x book value, attractively priced
Supporting Valuation Data
Deluxe Corporation (DLX) Areas to Watch (6)
Earnings declining -7.00%, profits shrinking
Very thin margins with limited operational efficiency
Revenue growing slowly at 2.80% annually
Very thin margins, barely profitable
Small-cap company with higher risk but more growth potential
Moderate profitability with room for improvement
Deluxe Corporation (DLX) Detailed Analysis Report
Overall Assessment
This company scores 55/100 in our Smart Analysis, earning a C- grade. Out of 10 metrics analyzed, 4 register as strengths (avg 9.5/10) while 6 fall into concern territory (avg 2.7/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on PEG Ratio, Price/Sales, Institutional Own.. Valuation metrics including PEG Ratio (0.53), Price/Sales (0.56), Price/Book (1.74) suggest the stock is attractively priced.
The Bear Case
The primary concerns are EPS Growth, Operating Margin, Revenue Growth. Growth concerns include Revenue Growth at 2.80%, EPS Growth at -7.00%, which may limit upside. Profitability pressure is visible in Return on Equity at 12.60%, Operating Margin at 9.95%, Profit Margin at 3.85%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether EPS Growth improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 12.60% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 2.80% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (PEG Ratio, Price/Sales) and negatives (EPS Growth, Operating Margin). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
DLX Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
DLX's Price-to-Sales ratio of 0.56x trades 49% below its historical average of 1.1x (14th percentile). The current valuation is 70% below its historical high of 1.87x set in Dec 2017, and 132% above its historical low of 0.24x in Feb 2009.
WallStSmart Analysis Synopsis
Data-driven financial summary for Deluxe Corporation (DLX) · INDUSTRIALS › CONGLOMERATES
The Big Picture
Deluxe Corporation is a strong growth company balancing expansion with improving profitability. Revenue reached 2.1B with 280% growth year-over-year. Profit margins are strong at 385.0%, reflecting pricing power and operational efficiency.
Key Findings
Revenue growing at 280% YoY, reaching 2.1B. This pace significantly outperforms most CONGLOMERATES peers.
ROE of 1260.0% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
What to Watch Next
Growth sustainability: can Deluxe Corporation maintain 280%+ revenue growth, or will competition slow it down?
Dividend sustainability with a current yield of 458.0%. Watch payout ratio and free cash flow coverage.
Sector dynamics: monitor CONGLOMERATES industry trends, competitive moves, and regulatory changes that could impact Deluxe Corporation.
Bottom Line
Deluxe Corporation offers an attractive blend of growth (280% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(118 last 3 months)
| Insider | Type | Shares |
|---|---|---|
REDDIN, THOMAS Director | Sell | -0 |
| Insider | Type | Shares |
|---|---|---|
REDDIN, THOMAS Director | Sell | -0 |
Data sourced from SEC Form 4 filings
Last updated: 8:23:05 AM
About Deluxe Corporation(DLX)
NYSE
INDUSTRIALS
CONGLOMERATES
USA
Deluxe Corporation provides technology-based solutions for small businesses and financial institutions in the United States, Canada, Australia, South America, and Europe. The company is headquartered in Shoreview, Minnesota.