WallStSmart

Helen of Troy Ltd (HELE) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target

Helen of Troy Ltd stock (HELE) is currently trading at $14.86. Helen of Troy Ltd PS ratio (Price-to-Sales) is 0.19. Analyst consensus price target for HELE is $28.00. WallStSmart rates HELE as Hold.

  • HELE PE ratio analysis and historical PE chart
  • HELE PS ratio (Price-to-Sales) history and trend
  • HELE intrinsic value — DCF, Graham Number, EPV models
  • HELE stock price prediction 2025 2026 2027 2028 2029 2030
  • HELE fair value vs current price
  • HELE insider transactions and insider buying
  • Is HELE undervalued or overvalued?
  • Helen of Troy Ltd financial analysis — revenue, earnings, cash flow
  • HELE Piotroski F-Score and Altman Z-Score
  • HELE analyst price target and Smart Rating
HELE

Helen of Troy

NASDAQCONSUMER DEFENSIVE
$14.86
$0.25 (-1.65%)
52W$14.61
$54.25
Target$28.00+88.4%

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WallStSmart

Smart Analysis

Helen of Troy Ltd (HELE) · 10 metrics scored

Smart Score

58
out of 100
Grade: C
Buy
Investment Rating

Category Performance

WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.

Investment Thesis

Strong fundamentals in peg ratio, price/sales, price/book. Concerns around return on equity and revenue growth. Fundamentals are solid but monitor weak areas for improvement.

Helen of Troy Ltd (HELE) Key Strengths (5)

Avg Score: 9.6/10
PEG RatioValuation
0.9710/10

Growing significantly faster than its price suggests

Price/SalesValuation
0.1910/10

Paying less than $1 for every $1 of annual revenue

Price/BookValuation
0.4010/10

Trading below book value, meaning the market prices it less than net assets

Institutional Own.Quality
101.59%10/10

101.59% of shares held by major funds and institutions

EPS GrowthGrowth
24.90%8/10

Strong earnings growth at 24.90% per year

Supporting Valuation Data

Forward P/E
3.891
Attractive
Price/Sales (TTM)
0.193
Undervalued
EV/Revenue
0.701
Undervalued
HELE Target Price
$28
59% Upside

Helen of Troy Ltd (HELE) Areas to Watch (5)

Avg Score: 1.8/10
Return on EquityProfitability
-63.90%0/10

Company is destroying shareholder value

Revenue GrowthGrowth
-3.40%0/10

Revenue declining -3.40%, a shrinking business

Profit MarginProfitability
-44.00%0/10

Company is losing money with a negative profit margin

Operating MarginProfitability
11.40%4/10

Thin operating margins with cost pressures present

Market CapQuality
$349M5/10

Small-cap company with higher risk but more growth potential

Helen of Troy Ltd (HELE) Detailed Analysis Report

Overall Assessment

This company scores 58/100 in our Smart Analysis, earning a C grade. Out of 10 metrics analyzed, 5 register as strengths (avg 9.6/10) while 5 fall into concern territory (avg 1.8/10). The category breakdown reveals uneven performance, with some areas requiring attention.

The Bull Case

The strongest argument centers on PEG Ratio, Price/Sales, Price/Book. Valuation metrics including PEG Ratio (0.97), Price/Sales (0.19), Price/Book (0.40) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 24.90%.

The Bear Case

The primary concerns are Return on Equity, Revenue Growth, Profit Margin. Growth concerns include Revenue Growth at -3.40%, which may limit upside. Profitability pressure is visible in Return on Equity at -63.90%, Operating Margin at 11.40%, Profit Margin at -44.00%.

Key Dynamics to Monitor

Three factors to monitor going forward. First, whether Return on Equity improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at -63.90% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -3.40% needing to reaccelerate.

Risk Considerations

Based on the metric profile, this is a moderate-to-high risk investment. Strengths and concerns are roughly balanced. Investors should size positions according to their risk tolerance and maintain diversification.

Bottom Line

Mixed fundamentals with both positives (PEG Ratio, Price/Sales) and negatives (Return on Equity, Revenue Growth). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.

Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.

HELE Price-to-Sales(PS) Ratio Chart

Historical valuation based on market cap ÷ trailing 12-month revenue

HELE's Price-to-Sales ratio of 0.19x trades at a deep discount to its historical average of 0.98x (1th percentile). The current valuation is 91% below its historical high of 2.11x set in Nov 2018, and 2% above its historical low of 0.19x in Mar 2026. Over the past 12 months, the PS ratio has compressed from ~0.2x as trailing revenue scaled faster than the stock price.

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WallStSmart Analysis Synopsis

Data-driven financial summary for Helen of Troy Ltd (HELE) · CONSUMER DEFENSIVEHOUSEHOLD & PERSONAL PRODUCTS

The Big Picture

Helen of Troy Ltd is in a turnaround phase, with management focused on restoring profitability. Revenue reached 1.8B with 3% decline year-over-year. The company is currently unprofitable, posting a -44.0% profit margin.

Key Findings

Cash Flow Positive

Generating 6M in free cash flow and 12M in operating cash flow. Earnings are translating into actual cash generation.

Operating at a Loss

The company is unprofitable with a -44.0% profit margin. The path to breakeven will be the key catalyst.

What to Watch Next

Sector dynamics: monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive moves, and regulatory changes that could impact Helen of Troy Ltd.

Bottom Line

Helen of Troy Ltd is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.

This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.

Insider Transactions(12 last 3 months)

Total Buys
10
Total Sells
2
Mar 4, 2026(1 transaction)
GRASS, BRIAN
Chief Financial Officer
Sell
Shares
-2,949

Data sourced from SEC Form 4 filings

Last updated: 10:04:35 AM

About Helen of Troy Ltd(HELE)

Exchange

NASDAQ

Sector

CONSUMER DEFENSIVE

Industry

HOUSEHOLD & PERSONAL PRODUCTS

Country

USA

Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.