Kraft Heinz Co (KHC)vsNatures Sunshine Products Inc (NATR)
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
NATR
Natures Sunshine Products Inc
$19.79
+0.56%
CONSUMER DEFENSIVE · Cap: $365.76M
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 5002% more annual revenue ($24.99B vs $489.79M). NATR leads profitability with a 4.1% profit margin vs -23.1%. KHC appears more attractively valued with a PEG of 0.99. KHC earns a higher WallStSmart Score of 61/100 (C+).
KHC
Buy61
out of 100
Grade: C+
NATR
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Margin of Safety
-74.0%
Fair Value
$15.02
Current Price
$19.79
$4.77 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Reasonable price relative to book value
Areas to Watch
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Expensive relative to growth rate
Smaller company, higher risk/reward
4.1% margin — thin
Negative free cash flow — burning cash
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : NATR
The strongest argument for NATR centers on Altman Z-Score, Debt/Equity, Price/Book.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Bear Case : NATR
The primary concerns for NATR are PEG Ratio, Market Cap, Profit Margin. Thin 4.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while NATR is a value play — different risk/reward profiles.
NATR carries more volatility with a beta of 0.95 — expect wider price swings.
NATR is growing revenue faster at 8.5% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
KHC scores higher overall (61/100 vs 56/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
Natures Sunshine Products Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.
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