PROS Holdings Inc (PRO) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
PROS Holdings Inc stock (PRO) is currently trading at $23.25. PROS Holdings Inc PS ratio (Price-to-Sales) is 3.19. Analyst consensus price target for PRO is $23.25. WallStSmart rates PRO as Sell.
- PRO PE ratio analysis and historical PE chart
- PRO PS ratio (Price-to-Sales) history and trend
- PRO intrinsic value — DCF, Graham Number, EPV models
- PRO stock price prediction 2025 2026 2027 2028 2029 2030
- PRO fair value vs current price
- PRO insider transactions and insider buying
- Is PRO undervalued or overvalued?
- PROS Holdings Inc financial analysis — revenue, earnings, cash flow
- PRO Piotroski F-Score and Altman Z-Score
- PRO analyst price target and Smart Rating
PROS Holdings Inc
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Smart Analysis
PROS Holdings Inc (PRO) · 8 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in peg ratio, institutional own.. Concerns around operating margin and price/book. Mixed signals suggest waiting for clearer direction before acting.
PROS Holdings Inc (PRO) Key Strengths (2)
Growing significantly faster than its price suggests
109.97% of shares held by major funds and institutions
PROS Holdings Inc (PRO) Areas to Watch (6)
Losing money on operations
Company is losing money with a negative profit margin
Very expensive at 16.0x book value
Small-cap company with higher risk but more growth potential
Revenue is fairly priced at 3.19x sales
Solid revenue growth at 10.90% per year
Supporting Valuation Data
PROS Holdings Inc (PRO) Detailed Analysis Report
Overall Assessment
This company scores 37/100 in our Smart Analysis, earning a F grade. Out of 8 metrics analyzed, 2 register as strengths (avg 10.0/10) while 6 fall into concern territory (avg 3.2/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on PEG Ratio, Institutional Own.. Valuation metrics including PEG Ratio (0.74) suggest the stock is attractively priced.
The Bear Case
The primary concerns are Operating Margin, Profit Margin, Price/Book. Some valuation metrics including Price/Sales (3.19), Price/Book (15.98) suggest expensive pricing. Growth concerns include Revenue Growth at 10.90%, which may limit upside. Profitability pressure is visible in Operating Margin at -3.13%, Profit Margin at -3.32%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Operating Margin improves, as this is the primary drag on the overall score. Second, margin trajectory, with Operating Margin at -3.13% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at 10.90% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Operating Margin and Profit Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
PRO Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
PRO's Price-to-Sales ratio of 3.40x trades at a deep discount to its historical average of 7.71x (8th percentile). The current valuation is 83% below its historical high of 20.41x set in Dec 2007, and 55% above its historical low of 2.19x in Jun 2025. Over the past 12 months, the PS ratio has expanded from ~2.9x, reflecting growing market expectations outpacing revenue growth.
WallStSmart Analysis Synopsis
Data-driven financial summary for PROS Holdings Inc (PRO) · TECHNOLOGY › SOFTWARE - APPLICATION
The Big Picture
PROS Holdings Inc is in a turnaround phase, with management focused on restoring profitability. Revenue reached 352M with 11% growth year-over-year. The company is currently unprofitable, posting a -3.3% profit margin.
Key Findings
Generating 11M in free cash flow and 11M in operating cash flow. Earnings are translating into actual cash generation.
Debt-to-equity ratio of -4.49 indicates a conservative balance sheet with 188M in cash.
The company is unprofitable with a -3.3% profit margin. The path to breakeven will be the key catalyst.
What to Watch Next
Sector dynamics: monitor SOFTWARE - APPLICATION industry trends, competitive moves, and regulatory changes that could impact PROS Holdings Inc.
Bottom Line
PROS Holdings Inc is in turnaround mode. The path to profitability remains the critical question. Speculative investors may see opportunity in the recovery story, but conservative investors should wait for consistent positive earnings before committing capital.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About PROS Holdings Inc(PRO)
NYSE
TECHNOLOGY
SOFTWARE - APPLICATION
USA
PROS Holdings, Inc. provides solutions that optimize sales and purchase processes in the digital economy globally. The company is headquartered in Houston, Texas.