Intuit Inc (INTU)vsPROS Holdings Inc (PRO)
INTU
Intuit Inc
$426.86
-1.29%
TECHNOLOGY · Cap: $120.34B
PRO
PROS Holdings Inc
$23.25
+0.04%
TECHNOLOGY · Cap: $1.12B
Smart Verdict
WallStSmart Research — data-driven comparison
Intuit Inc generates 5621% more annual revenue ($20.12B vs $351.68M). INTU leads profitability with a 21.6% profit margin vs -3.3%. PRO appears more attractively valued with a PEG of 0.75. INTU earns a higher WallStSmart Score of 65/100 (C+).
INTU
Buy65
out of 100
Grade: C+
PRO
Hold40
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-308.7%
Fair Value
$104.45
Current Price
$426.86
$322.41 premium
Intrinsic value data unavailable for PRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 41.0% year-over-year
Large-cap with strong market position
Every $100 of equity generates 24 in profit
Keeps 22 of every $100 in revenue as profit
Generating 1.5B in free cash flow
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
Moderate valuation
Earnings declined 18.5%
0.0% earnings growth
Smaller company, higher risk/reward
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : INTU
The strongest argument for INTU centers on Revenue Growth, Market Cap, Return on Equity. Profitability is solid with margins at 21.6% and operating margin at 15.7%. Revenue growth of 41.0% demonstrates continued momentum.
Bull Case : PRO
The strongest argument for PRO centers on Debt/Equity, PEG Ratio. Revenue growth of 10.9% demonstrates continued momentum. PEG of 0.75 suggests the stock is reasonably priced for its growth.
Bear Case : INTU
The primary concerns for INTU are P/E Ratio, EPS Growth.
Bear Case : PRO
The primary concerns for PRO are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
INTU profiles as a growth stock while PRO is a turnaround play — different risk/reward profiles.
INTU carries more volatility with a beta of 1.28 — expect wider price swings.
INTU is growing revenue faster at 41.0% — sustainability is the question.
INTU generates stronger free cash flow (1.5B), providing more financial flexibility.
Bottom Line
INTU scores higher overall (65/100 vs 40/100), backed by strong 21.6% margins and 41.0% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Intuit Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Intuit Inc. is an American business that specializes in financial software. Intuit's products include the tax preparation application TurboTax, personal finance app Mint and the small business accounting program QuickBooks.
PROS Holdings Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
PROS Holdings, Inc. provides solutions that optimize sales and purchase processes in the digital economy globally. The company is headquartered in Houston, Texas.
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