Apple Inc (AAPL)vsCricut Inc (CRCT)
AAPL
Apple Inc
$307.34
-1.52%
TECHNOLOGY · Cap: $4.63T
CRCT
Cricut Inc
$4.14
+0.24%
TECHNOLOGY · Cap: $871.08M
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc generates 63878% more annual revenue ($451.44B vs $705.62M). AAPL leads profitability with a 27.2% profit margin vs 10.4%. CRCT trades at a lower P/E of 12.2x. AAPL earns a higher WallStSmart Score of 67/100 (B-).
AAPL
Strong Buy67
out of 100
Grade: B-
CRCT
Hold44
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for AAPL.
Margin of Safety
+55.4%
Fair Value
$10.38
Current Price
$4.14
$6.24 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 115 in profit
Strong operational efficiency at 32.3%
Generating 26.7B in free cash flow
Keeps 27 of every $100 in revenue as profit
16.6% revenue growth
Conservative balance sheet, low leverage
Every $100 of equity generates 20 in profit
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 42.3x book value
Smaller company, higher risk/reward
Revenue declined 1.9%
Earnings declined 12.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.2% and operating margin at 32.3%. Revenue growth of 16.6% demonstrates continued momentum.
Bull Case : CRCT
The strongest argument for CRCT centers on Debt/Equity, Return on Equity, P/E Ratio.
Bear Case : AAPL
The primary concerns for AAPL are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : CRCT
The primary concerns for CRCT are Market Cap, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
AAPL profiles as a growth stock while CRCT is a declining play — different risk/reward profiles.
AAPL carries more volatility with a beta of 1.06 — expect wider price swings.
AAPL is growing revenue faster at 16.6% — sustainability is the question.
AAPL generates stronger free cash flow (26.7B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (67/100 vs 44/100), backed by strong 27.2% margins and 16.6% revenue growth. CRCT offers better value entry with a 55.4% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Cricut Inc
TECHNOLOGY · COMPUTER HARDWARE · USA
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade products in the United States, Europe, and internationally. The company is headquartered in South Jordan, Utah.
Visit Website →Compare with Other CONSUMER ELECTRONICS Stocks
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