Apple Inc. (AAPL)vsRekor Systems Inc (REKR)
AAPL
Apple Inc.
$355.63
-0.14%
TECHNOLOGY · Cap: $5.03T
REKR
Rekor Systems Inc
$0.32
-2.02%
TECHNOLOGY · Cap: $49.33M
Smart Verdict
WallStSmart Research — data-driven comparison
Apple Inc. generates 936957% more annual revenue ($466.82B vs $49.82M). AAPL leads profitability with a 27.6% profit margin vs -43.8%. AAPL earns a higher WallStSmart Score of 67/100 (B-).
AAPL
Strong Buy67
out of 100
Grade: B-
REKR
Avoid32
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for AAPL.
Margin of Safety
+88.8%
Fair Value
$7.75
Current Price
$0.32
$7.43 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 118 in profit
Strong operational efficiency at 32.6%
Generating 25.9B in free cash flow
Keeps 28 of every $100 in revenue as profit
16.4% revenue growth
Reasonable price relative to book value
Areas to Watch
Premium valuation, high expectations priced in
Expensive relative to growth rate
Trading at 48.3x book value
2.5% revenue growth
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -86.9% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : AAPL
The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.6% and operating margin at 32.6%. Revenue growth of 16.4% demonstrates continued momentum.
Bull Case : REKR
The strongest argument for REKR centers on Price/Book.
Bear Case : AAPL
The primary concerns for AAPL are P/E Ratio, PEG Ratio, Price/Book.
Bear Case : REKR
The primary concerns for REKR are Revenue Growth, EPS Growth, Market Cap.
Key Dynamics to Monitor
AAPL profiles as a growth stock while REKR is a turnaround play — different risk/reward profiles.
REKR carries more volatility with a beta of 1.77 — expect wider price swings.
AAPL is growing revenue faster at 16.4% — sustainability is the question.
AAPL generates stronger free cash flow (25.9B), providing more financial flexibility.
Bottom Line
AAPL scores higher overall (67/100 vs 32/100), backed by strong 27.6% margins and 16.4% revenue growth. REKR offers better value entry with a 88.8% margin of safety. Both earn "Strong Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Apple Inc.
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Visit Website →Rekor Systems Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
Visit Website →Compare with Other CONSUMER ELECTRONICS Stocks
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