GoPro Inc (GPRO)vsRekor Systems Inc (REKR)
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
REKR
Rekor Systems Inc
$0.79
-3.31%
TECHNOLOGY · Cap: $114.04M
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 1245% more annual revenue ($651.54M vs $48.45M). GPRO leads profitability with a -14.3% profit margin vs -64.9%. GPRO earns a higher WallStSmart Score of 39/100 (F).
GPRO
Hold39
out of 100
Grade: F
REKR
Avoid25
out of 100
Grade: F
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
0.0% earnings growth
Smaller company, higher risk/reward
ROE of -81.7% — below average capital efficiency
Revenue declined 4.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : REKR
The strongest argument for REKR centers on Price/Book.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : REKR
The primary concerns for REKR are EPS Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
REKR carries more volatility with a beta of 2.01 — expect wider price swings.
GPRO is growing revenue faster at 0.4% — sustainability is the question.
GPRO generates stronger free cash flow (15M), providing more financial flexibility.
Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GPRO scores higher overall (39/100 vs 25/100). Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Rekor Systems Inc
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Rekor Systems, Inc. provides artificial intelligence-based vehicle identification and management systems in the United States, Canada, and internationally. The company is headquartered in Columbia, Maryland.
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