Airbnb Inc (ABNB)vsBooking Holdings Inc (BKNG)
ABNB
Airbnb Inc
$128.52
-1.74%
CONSUMER CYCLICAL · Cap: $76.93B
BKNG
Booking Holdings Inc
$4,324.04
+0.69%
CONSUMER CYCLICAL · Cap: $143.19B
Smart Verdict
WallStSmart Research — data-driven comparison
Booking Holdings Inc generates 120% more annual revenue ($26.92B vs $12.24B). ABNB leads profitability with a 20.5% profit margin vs 20.1%. BKNG appears more attractively valued with a PEG of 0.84. BKNG earns a higher WallStSmart Score of 78/100 (B+).
ABNB
Buy58
out of 100
Grade: C
BKNG
Strong Buy78
out of 100
Grade: B+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-377.3%
Fair Value
$27.40
Current Price
$128.52
$101.12 premium
Margin of Safety
+44.6%
Fair Value
$7754.76
Current Price
$4324.04
$3430.72 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 30 in profit
Large-cap with strong market position
Keeps 21 of every $100 in revenue as profit
Every $100 of equity generates 226 in profit
Strong operational efficiency at 32.5%
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Keeps 20 of every $100 in revenue as profit
Areas to Watch
Premium valuation, high expectations priced in
Trading at 9.4x book value
Earnings declined 23.7%
Distress zone — elevated risk
Moderate valuation
Comparative Analysis Report
WallStSmart ResearchBull Case : ABNB
The strongest argument for ABNB centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 20.5% and operating margin at 9.7%. Revenue growth of 12.0% demonstrates continued momentum.
Bull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, Debt/Equity. Profitability is solid with margins at 20.1% and operating margin at 32.5%. Revenue growth of 16.0% demonstrates continued momentum.
Bear Case : ABNB
The primary concerns for ABNB are P/E Ratio, Price/Book, EPS Growth.
Bear Case : BKNG
The primary concerns for BKNG are P/E Ratio.
Key Dynamics to Monitor
ABNB profiles as a mature stock while BKNG is a growth play — different risk/reward profiles.
BKNG carries more volatility with a beta of 1.23 — expect wider price swings.
BKNG is growing revenue faster at 16.0% — sustainability is the question.
BKNG generates stronger free cash flow (1.4B), providing more financial flexibility.
Bottom Line
BKNG scores higher overall (78/100 vs 58/100), backed by strong 20.1% margins and 16.0% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Airbnb Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Airbnb, Inc. is an American company that operates an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities, based in San Francisco, California.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →Compare with Other TRAVEL SERVICES Stocks
Want to dig deeper into these stocks?