Booking Holdings Inc (BKNG) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Booking Holdings Inc stock (BKNG) is currently trading at $4237.75. Booking Holdings Inc PE ratio is 25.88. Booking Holdings Inc PS ratio (Price-to-Sales) is 5.14. Analyst consensus price target for BKNG is $5802.23. WallStSmart rates BKNG as Buy.
Booking Holdings Inc (BKNG) stock price prediction for 2030: Base case $6616.74. Bull case $8270.93. Bear case $4962.56. See full BKNG 2030 price forecast and methodology on WallStSmart.
- BKNG PE ratio analysis and historical PE chart
- BKNG PS ratio (Price-to-Sales) history and trend
- BKNG intrinsic value — DCF, Graham Number, EPV models
- BKNG stock price prediction 2025 2026 2027 2028 2029 2030
- BKNG fair value vs current price
- BKNG insider transactions and insider buying
- Is BKNG undervalued or overvalued?
- Booking Holdings Inc financial analysis — revenue, earnings, cash flow
- BKNG Piotroski F-Score and Altman Z-Score
- BKNG analyst price target and Smart Rating
Booking Holdings Inc
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BKNG Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Booking Holdings Inc (BKNG)
BKNG trades at a significant discount to its Graham intrinsic value of $7757.57, offering a 45% margin of safety — a level value investors typically seek before buying.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.
Smart Analysis
Booking Holdings Inc (BKNG) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, peg ratio, return on equity. Concerns around price/book. Overall metrics suggest strong investment potential with favorable risk/reward.
Booking Holdings Inc (BKNG) Key Strengths (7)
Growing significantly faster than its price suggests
Every $100 of shareholder equity generates $226 in profit
Keeps $33 of every $100 in revenue after operating costs
Earnings per share surging 38.40% year-over-year
Keeps $20 of every $100 in revenue as net profit
96.97% of shares held by major funds and institutions
Large-cap company with substantial market presence
Supporting Valuation Data
Booking Holdings Inc (BKNG) Areas to Watch (3)
Very expensive at 35.0x book value
Premium valuation at 5.1x annual revenue
Solid revenue growth at 16.00% per year
Supporting Valuation Data
Booking Holdings Inc (BKNG) Detailed Analysis Report
Overall Assessment
This company scores 78/100 in our Smart Analysis, earning a B+ grade. Out of 10 metrics analyzed, 7 register as strengths (avg 9.9/10) while 3 fall into concern territory (avg 4.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on PEG Ratio, Return on Equity, Operating Margin. Valuation metrics including PEG Ratio (0.73) suggest the stock is attractively priced. Profitability is solid with Return on Equity at 225.70%, Operating Margin at 32.50%, Profit Margin at 20.10%. Growth metrics are encouraging with EPS Growth at 38.40%.
The Bear Case
The primary concerns are Price/Book, Price/Sales, Revenue Growth. Some valuation metrics including Price/Sales (5.14), Price/Book (34.95) suggest expensive pricing. Growth concerns include Revenue Growth at 16.00%, which may limit upside.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Price/Book improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 225.70% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 16.00% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate risk investment. The weight of evidence leans positive, with more strengths than concerns. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
The combination of PEG Ratio and Return on Equity makes a compelling case at current levels. The key risk is Price/Book, but the overall fundamental picture is positive with a clear path to maintaining or improving the current B+ grade.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
BKNG Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
BKNG's Price-to-Sales ratio of 5.14x sits near its historical average of 5.93x (31th percentile), suggesting the market is pricing in steady-state growth. The current valuation is 51% below its historical high of 10.51x set in Feb 2014, and 308% above its historical low of 1.26x in Jul 2006.
WallStSmart Analysis Synopsis
Data-driven financial summary for Booking Holdings Inc (BKNG) · CONSUMER CYCLICAL › TRAVEL SERVICES
The Big Picture
Booking Holdings Inc is a strong growth company balancing expansion with improving profitability. Revenue reached 26.9B with 16% growth year-over-year. Profit margins are strong at 20.1%, reflecting pricing power and operational efficiency.
Key Findings
ROE of 225.7% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
Profit margin of 20.1% and operating margin of 32.5% demonstrate strong pricing power and operational efficiency.
What to Watch Next
Sector dynamics: monitor TRAVEL SERVICES industry trends, competitive moves, and regulatory changes that could impact Booking Holdings Inc.
Bottom Line
Booking Holdings Inc offers an attractive blend of growth (16% revenue expansion) and improving fundamentals. The company is transitioning from pure growth to profitable growth, a critical inflection point. Watch for sustained margin expansion as the key signal.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About Booking Holdings Inc(BKNG)
NASDAQ
CONSUMER CYCLICAL
TRAVEL SERVICES
USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.