Automatic Data Processing Inc (ADP)vsGoPro Inc (GPRO)
ADP
Automatic Data Processing Inc
$211.94
-1.45%
TECHNOLOGY · Cap: $84.90B
GPRO
GoPro Inc
$1.65
+10.74%
TECHNOLOGY · Cap: $225.76M
Smart Verdict
WallStSmart Research — data-driven comparison
Automatic Data Processing Inc generates 3156% more annual revenue ($21.21B vs $651.54M). ADP leads profitability with a 20.0% profit margin vs -14.3%. GPRO appears more attractively valued with a PEG of 0.73. ADP earns a higher WallStSmart Score of 64/100 (C+).
ADP
Buy64
out of 100
Grade: C+
GPRO
Hold39
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-11.0%
Fair Value
$190.97
Current Price
$211.94
$20.97 premium
Intrinsic value data unavailable for GPRO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 74 in profit
Large-cap with strong market position
Keeps 20 of every $100 in revenue as profit
Strong operational efficiency at 26.3%
Generating 1.1B in free cash flow
Growing faster than its price suggests
Areas to Watch
Trading at 13.4x book value
Distress zone — elevated risk
Expensive relative to growth rate
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : ADP
The strongest argument for ADP centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 20.0% and operating margin at 26.3%.
Bull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bear Case : ADP
The primary concerns for ADP are Price/Book, Altman Z-Score, PEG Ratio.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
ADP profiles as a mature stock while GPRO is a turnaround play — different risk/reward profiles.
GPRO carries more volatility with a beta of 1.66 — expect wider price swings.
ADP is growing revenue faster at 6.2% — sustainability is the question.
ADP generates stronger free cash flow (1.1B), providing more financial flexibility.
Bottom Line
ADP scores higher overall (64/100 vs 39/100), backed by strong 20.0% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Automatic Data Processing Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Automatic Data Processing, Inc. (ADP) is an American provider of human resources management software and services.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
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