Booking Holdings Inc (BKNG)vsTrip.com Group Ltd ADR (TCOM)
BKNG
Booking Holdings Inc
$173.92
+0.01%
CONSUMER CYCLICAL · Cap: $130.68B
TCOM
Trip.com Group Ltd ADR
$39.02
+0.83%
CONSUMER CYCLICAL · Cap: $24.37B
Smart Verdict
WallStSmart Research — data-driven comparison
Trip.com Group Ltd ADR generates 129% more annual revenue ($64.79B vs $28.24B). TCOM leads profitability with a 48.6% profit margin vs 25.5%. BKNG appears more attractively valued with a PEG of 0.64. BKNG earns a higher WallStSmart Score of 76/100 (B+).
BKNG
Strong Buy76
out of 100
Grade: B+
TCOM
Strong Buy69
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+7.8%
Fair Value
$188.59
Current Price
$173.92
$14.67 discount
Margin of Safety
+89.3%
Fair Value
$366.27
Current Price
$39.02
$327.25 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 226 in profit
Strong operational efficiency at 34.4%
Earnings expanding 130.0% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Attractively priced relative to earnings
Reasonable price relative to book value
Keeps 49 of every $100 in revenue as profit
Generating 13.6B in free cash flow
Conservative balance sheet, low leverage
Strong operational efficiency at 24.3%
Areas to Watch
No major concerns identified
Expensive relative to growth rate
Earnings declined 39.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 25.5% and operating margin at 34.4%. PEG of 0.64 suggests the stock is reasonably priced for its growth.
Bull Case : TCOM
The strongest argument for TCOM centers on P/E Ratio, Price/Book, Profit Margin. Profitability is solid with margins at 48.6% and operating margin at 24.3%. Revenue growth of 17.2% demonstrates continued momentum.
Bear Case : BKNG
No major red flags identified for BKNG, but monitor valuation.
Bear Case : TCOM
The primary concerns for TCOM are PEG Ratio, EPS Growth.
Key Dynamics to Monitor
BKNG profiles as a mature stock while TCOM is a growth play — different risk/reward profiles.
BKNG carries more volatility with a beta of 1.07 — expect wider price swings.
TCOM is growing revenue faster at 17.2% — sustainability is the question.
TCOM generates stronger free cash flow (13.6B), providing more financial flexibility.
Bottom Line
BKNG scores higher overall (76/100 vs 69/100), backed by strong 25.5% margins. TCOM offers better value entry with a 89.3% margin of safety. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →Trip.com Group Ltd ADR
CONSUMER CYCLICAL · TRAVEL SERVICES · China
Trip.com Group Limited is a travel service provider for accommodation booking, transportation ticketing, destination and package tours, corporate travel management and other travel-related services in China and internationally. The company is headquartered in Shanghai, the People's Republic of China.
Visit Website →Compare with Other TRAVEL SERVICES Stocks
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