Booking Holdings Inc (BKNG)vsTuniu Corp (TOUR)
BKNG
Booking Holdings Inc
$4,237.75
-1.23%
CONSUMER CYCLICAL · Cap: $138.30B
TOUR
Tuniu Corp
$0.72
+4.22%
CONSUMER CYCLICAL · Cap: $80.87M
Smart Verdict
WallStSmart Research — data-driven comparison
Booking Holdings Inc generates 4557% more annual revenue ($26.92B vs $577.97M). BKNG leads profitability with a 20.1% profit margin vs 5.4%. BKNG appears more attractively valued with a PEG of 0.73. BKNG earns a higher WallStSmart Score of 78/100 (B+).
BKNG
Strong Buy78
out of 100
Grade: B+
TOUR
Hold45
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+45.4%
Fair Value
$7757.57
Current Price
$4237.75
$3519.82 discount
Margin of Safety
-133.2%
Fair Value
$0.27
Current Price
$0.72
$0.45 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Strong operational efficiency at 32.5%
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Keeps 20 of every $100 in revenue as profit
Growing faster than its price suggests
Reasonable price relative to book value
Attractively priced relative to earnings
Revenue surging 20.3% year-over-year
Areas to Watch
Moderate valuation
ROE of 2.3% — below average capital efficiency
Smaller company, higher risk/reward
ROE of 3.0% — below average capital efficiency
5.4% margin — thin
Operating margin of 0.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : BKNG
The strongest argument for BKNG centers on Operating Margin, Debt/Equity, Altman Z-Score. Profitability is solid with margins at 20.1% and operating margin at 32.5%. Revenue growth of 16.0% demonstrates continued momentum.
Bull Case : TOUR
The strongest argument for TOUR centers on Price/Book, P/E Ratio, Revenue Growth. Revenue growth of 20.3% demonstrates continued momentum.
Bear Case : BKNG
The primary concerns for BKNG are P/E Ratio, Return on Equity.
Bear Case : TOUR
The primary concerns for TOUR are Market Cap, Return on Equity, Profit Margin.
Key Dynamics to Monitor
BKNG carries more volatility with a beta of 1.23 — expect wider price swings.
TOUR is growing revenue faster at 20.3% — sustainability is the question.
Monitor TRAVEL SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
BKNG scores higher overall (78/100 vs 45/100), backed by strong 20.1% margins and 16.0% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →Tuniu Corp
CONSUMER CYCLICAL · TRAVEL SERVICES · China
Tuniu Corporation is an online leisure travel company in China. The company is headquartered in Nanjing, the People's Republic of China.
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