Colgate-Palmolive Company (CL)vsProcter & Gamble Company (PG)
CL
Colgate-Palmolive Company
$88.58
-1.24%
CONSUMER DEFENSIVE · Cap: $72.48B
PG
Procter & Gamble Company
$146.54
-0.13%
CONSUMER DEFENSIVE · Cap: $350.36B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 317% more annual revenue ($86.72B vs $20.80B). PG leads profitability with a 19.2% profit margin vs 10.0%. CL appears more attractively valued with a PEG of 1.60. PG earns a higher WallStSmart Score of 59/100 (C).
CL
Buy58
out of 100
Grade: C
PG
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+8.0%
Fair Value
$98.54
Current Price
$88.58
$9.96 discount
Margin of Safety
-53.8%
Fair Value
$99.13
Current Price
$146.54
$47.41 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 36 in profit
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 20.9%
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
Trading at 492.1x book value
Earnings declined 5.9%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Altman Z-Score, Market Cap.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : CL
The primary concerns for CL are PEG Ratio, P/E Ratio, Price/Book. Debt-to-equity of 54.99 is elevated, increasing financial risk.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
CL profiles as a value stock while PG is a mature play — different risk/reward profiles.
PG carries more volatility with a beta of 0.39 — expect wider price swings.
CL is growing revenue faster at 8.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (59/100 vs 58/100), backed by strong 19.2% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Compare with Other HOUSEHOLD & PERSONAL PRODUCTS Stocks
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