Procter & Gamble Company (PG)vsUnilever PLC ADR (UL)
PG
Procter & Gamble Company
$162.06
+3.25%
CONSUMER DEFENSIVE · Cap: $374.48B
UL
Unilever PLC ADR
$64.81
-2.45%
CONSUMER DEFENSIVE · Cap: $140.09B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 74% more annual revenue ($87.92B vs $50.62B). UL leads profitability with a 18.3% profit margin vs 18.2%. PG appears more attractively valued with a PEG of 4.15. PG earns a higher WallStSmart Score of 55/100 (C-).
PG
Buy55
out of 100
Grade: C-
UL
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-57.9%
Fair Value
$102.31
Current Price
$162.06
$59.75 premium
Intrinsic value data unavailable for UL.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Safe zone — low bankruptcy risk
Every $100 of equity generates 30 in profit
Strong operational efficiency at 26.9%
Generating 4.4B in free cash flow
Every $100 of equity generates 92 in profit
Large-cap with strong market position
Attractively priced relative to earnings
Strong operational efficiency at 20.3%
Generating 1.8B in free cash flow
Areas to Watch
4.0% revenue growth
0.8% earnings growth
Expensive relative to growth rate
0.5% revenue growth
Elevated debt levels
Expensive relative to growth rate
Earnings declined 5.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : PG
The strongest argument for PG centers on Market Cap, Altman Z-Score, Return on Equity. Profitability is solid with margins at 18.2% and operating margin at 26.9%.
Bull Case : UL
The strongest argument for UL centers on Return on Equity, Market Cap, P/E Ratio. Profitability is solid with margins at 18.3% and operating margin at 20.3%.
Bear Case : PG
The primary concerns for PG are Revenue Growth, EPS Growth, PEG Ratio.
Bear Case : UL
The primary concerns for UL are Revenue Growth, Debt/Equity, PEG Ratio. Debt-to-equity of 1.98 is elevated, increasing financial risk.
Key Dynamics to Monitor
UL carries more volatility with a beta of 0.46 — expect wider price swings.
PG is growing revenue faster at 4.0% — sustainability is the question.
PG generates stronger free cash flow (4.4B), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PG scores higher overall (55/100 vs 48/100), backed by strong 18.2% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →Unilever PLC ADR
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Unilever PLC is a fast moving consumer goods company in Asia, Africa, the Middle East, Turkey, Russia, Ukraine, Belarus, America and Europe. The company is headquartered in London, the United Kingdom.
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