Creative Realities Inc (CREX)vsServiceNow Inc (NOW)
CREX
Creative Realities Inc
$2.95
+3.33%
TECHNOLOGY · Cap: $37.87M
NOW
ServiceNow Inc
$125.80
+10.04%
TECHNOLOGY · Cap: $121.69B
Smart Verdict
WallStSmart Research — data-driven comparison
ServiceNow Inc generates 20270% more annual revenue ($14.73B vs $72.32M). NOW leads profitability with a 11.3% profit margin vs -29.3%. CREX appears more attractively valued with a PEG of 0.48. NOW earns a higher WallStSmart Score of 47/100 (D+).
CREX
Hold45
out of 100
Grade: D+
NOW
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-10.1%
Fair Value
$2.87
Current Price
$2.94
$0.07 premium
Margin of Safety
+79.8%
Fair Value
$629.45
Current Price
$125.80
$503.65 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Revenue surging 65.0% year-over-year
Reasonable price relative to book value
Large-cap with strong market position
Revenue surging 24.0% year-over-year
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
Weak financial health signals
ROE of -46.4% — below average capital efficiency
Trading at 10.4x book value
Distress zone — elevated risk
Operating margin of 4.1%
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CREX
The strongest argument for CREX centers on PEG Ratio, Revenue Growth, Price/Book. Revenue growth of 65.0% demonstrates continued momentum. PEG of 0.48 suggests the stock is reasonably priced for its growth.
Bull Case : NOW
The strongest argument for NOW centers on Market Cap, Revenue Growth. Revenue growth of 24.0% demonstrates continued momentum. PEG of 1.11 suggests the stock is reasonably priced for its growth.
Bear Case : CREX
The primary concerns for CREX are Market Cap, Debt/Equity, Piotroski F-Score.
Bear Case : NOW
The primary concerns for NOW are Price/Book, Altman Z-Score, Operating Margin. A P/E of 77.4x leaves little room for execution misses.
Key Dynamics to Monitor
CREX profiles as a hypergrowth stock while NOW is a growth play — different risk/reward profiles.
CREX carries more volatility with a beta of 1.53 — expect wider price swings.
CREX is growing revenue faster at 65.0% — sustainability is the question.
NOW generates stronger free cash flow (473M), providing more financial flexibility.
Bottom Line
NOW scores higher overall (47/100 vs 45/100) and 24.0% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Creative Realities Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Creative Realities, Inc. provides digital marketing technology solutions to retail companies, individual retail brands, businesses, and other organizations in the United States and Canada.
ServiceNow Inc
TECHNOLOGY · SOFTWARE - APPLICATION · USA
ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.
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