Crocs Inc (CROX)vsRocky Brands Inc (RCKY)
CROX
Crocs Inc
$80.09
+0.13%
CONSUMER CYCLICAL · Cap: $4.15B
RCKY
Rocky Brands Inc
$39.38
+0.61%
CONSUMER CYCLICAL · Cap: $294.07M
Smart Verdict
WallStSmart Research — data-driven comparison
Crocs Inc generates 738% more annual revenue ($4.04B vs $481.98M). RCKY leads profitability with a 4.6% profit margin vs -2.0%. RCKY appears more attractively valued with a PEG of 1.17. RCKY earns a higher WallStSmart Score of 61/100 (C+).
CROX
Hold44
out of 100
Grade: D
RCKY
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for CROX.
Margin of Safety
+76.3%
Fair Value
$138.53
Current Price
$39.38
$99.15 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Reasonable price relative to book value
Attractively priced relative to earnings
Earnings expanding 34.4% YoY
Areas to Watch
Weak financial health signals
ROE of -5.2% — below average capital efficiency
Revenue declined 3.2%
Earnings declined 68.0%
Smaller company, higher risk/reward
4.6% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : CROX
PEG of 1.39 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, P/E Ratio, EPS Growth. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : CROX
The primary concerns for CROX are Piotroski F-Score, Return on Equity, Revenue Growth.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Profit Margin. Thin 4.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
CROX profiles as a turnaround stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.57 — expect wider price swings.
RCKY is growing revenue faster at 9.1% — sustainability is the question.
CROX generates stronger free cash flow (246M), providing more financial flexibility.
Bottom Line
RCKY scores higher overall (61/100 vs 44/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Crocs Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Crocs, Inc. designs, develops, manufactures, markets and distributes casual lifestyle footwear and accessories for men, women and children. The company is headquartered in Broomfield, Colorado.
Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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