Crocs Inc (CROX)vsRocky Brands Inc (RCKY)
CROX
Crocs Inc
$119.35
-1.79%
CONSUMER CYCLICAL · Cap: $6.20B
RCKY
Rocky Brands Inc
$37.45
+0.46%
CONSUMER CYCLICAL · Cap: $290.12M
Smart Verdict
WallStSmart Research — data-driven comparison
Crocs Inc generates 718% more annual revenue ($4.02B vs $492.30M). RCKY leads profitability with a 3.8% profit margin vs -2.6%. RCKY appears more attractively valued with a PEG of 1.17. RCKY earns a higher WallStSmart Score of 50/100 (C-).
CROX
Hold44
out of 100
Grade: D
RCKY
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+27.5%
Fair Value
$114.12
Current Price
$119.35
$5.23 discount
Margin of Safety
-42.0%
Fair Value
$23.11
Current Price
$37.45
$14.34 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Safe zone — low bankruptcy risk
Strong operational efficiency at 22.2%
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Elevated debt levels
ROE of -7.3% — below average capital efficiency
Revenue declined 1.7%
Earnings declined 4.2%
Smaller company, higher risk/reward
ROE of 7.4% — below average capital efficiency
3.8% margin — thin
Operating margin of 2.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : CROX
The strongest argument for CROX centers on Altman Z-Score, Operating Margin. PEG of 1.39 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, P/E Ratio. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : CROX
The primary concerns for CROX are Debt/Equity, Return on Equity, Revenue Growth.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin. Thin 3.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
CROX profiles as a turnaround stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.39 — expect wider price swings.
RCKY is growing revenue faster at 9.1% — sustainability is the question.
RCKY generates stronger free cash flow (744,000), providing more financial flexibility.
Bottom Line
RCKY scores higher overall (50/100 vs 44/100). CROX offers better value entry with a 27.5% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Crocs Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Crocs, Inc. designs, develops, manufactures, markets and distributes casual lifestyle footwear and accessories for men, women and children. The company is headquartered in Broomfield, Colorado.
Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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