On Holding Ltd (ONON)vsRocky Brands Inc (RCKY)
ONON
On Holding Ltd
$35.16
-11.19%
CONSUMER CYCLICAL · Cap: $13.10B
RCKY
Rocky Brands Inc
$39.38
+0.61%
CONSUMER CYCLICAL · Cap: $294.07M
Smart Verdict
WallStSmart Research — data-driven comparison
On Holding Ltd generates 525% more annual revenue ($3.01B vs $481.98M). ONON leads profitability with a 6.8% profit margin vs 4.6%. ONON appears more attractively valued with a PEG of 0.88. RCKY earns a higher WallStSmart Score of 61/100 (C+).
ONON
Buy53
out of 100
Grade: C-
RCKY
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-754.5%
Fair Value
$5.30
Current Price
$35.16
$29.86 premium
Margin of Safety
+76.3%
Fair Value
$138.53
Current Price
$39.38
$99.15 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Revenue surging 22.6% year-over-year
Reasonable price relative to book value
Attractively priced relative to earnings
Earnings expanding 34.4% YoY
Areas to Watch
6.8% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Earnings declined 24.0%
Smaller company, higher risk/reward
4.6% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : ONON
The strongest argument for ONON centers on Altman Z-Score, PEG Ratio, Revenue Growth. Revenue growth of 22.6% demonstrates continued momentum. PEG of 0.88 suggests the stock is reasonably priced for its growth.
Bull Case : RCKY
The strongest argument for RCKY centers on Price/Book, P/E Ratio, EPS Growth. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : ONON
The primary concerns for ONON are Profit Margin, Piotroski F-Score, P/E Ratio. A P/E of 50.8x leaves little room for execution misses.
Bear Case : RCKY
The primary concerns for RCKY are Market Cap, Profit Margin. Thin 4.6% margins leave little buffer for downturns.
Key Dynamics to Monitor
ONON profiles as a growth stock while RCKY is a value play — different risk/reward profiles.
RCKY carries more volatility with a beta of 2.57 — expect wider price swings.
ONON is growing revenue faster at 22.6% — sustainability is the question.
ONON generates stronger free cash flow (80M), providing more financial flexibility.
Bottom Line
RCKY scores higher overall (61/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
On Holding Ltd
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
On Holding AG develops and distributes sports products worldwide. The company is headquartered in Zurich, Switzerland.
Rocky Brands Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.
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