Dollar General Corporation (DG)vsHelen of Troy Ltd (HELE)
DG
Dollar General Corporation
$115.88
+1.53%
CONSUMER DEFENSIVE · Cap: $25.51B
HELE
Helen of Troy Ltd
$23.82
+1.58%
CONSUMER DEFENSIVE · Cap: $544.00M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 2292% more annual revenue ($42.72B vs $1.79B). DG leads profitability with a 3.5% profit margin vs -50.3%. HELE appears more attractively valued with a PEG of 0.97. DG earns a higher WallStSmart Score of 65/100 (C+).
DG
Buy65
out of 100
Grade: C+
HELE
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+31.8%
Fair Value
$215.69
Current Price
$115.88
$99.81 discount
Margin of Safety
+78.2%
Fair Value
$81.28
Current Price
$23.82
$57.46 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 121.9% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Generating 1.3B in free cash flow
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 24.9% YoY
Areas to Watch
3.5% margin — thin
Elevated debt levels
Smaller company, higher risk/reward
ROE of -72.5% — below average capital efficiency
Revenue declined 3.3%
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on EPS Growth, P/E Ratio, Price/Book. PEG of 1.36 suggests the stock is reasonably priced for its growth.
Bull Case : HELE
The strongest argument for HELE centers on Price/Book, PEG Ratio, EPS Growth. PEG of 0.97 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are Profit Margin, Debt/Equity. Debt-to-equity of 2.02 is elevated, increasing financial risk. Thin 3.5% margins leave little buffer for downturns.
Bear Case : HELE
The primary concerns for HELE are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
DG profiles as a value stock while HELE is a turnaround play — different risk/reward profiles.
HELE carries more volatility with a beta of 0.86 — expect wider price swings.
DG is growing revenue faster at 5.9% — sustainability is the question.
DG generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
DG scores higher overall (65/100 vs 56/100). HELE offers better value entry with a 78.2% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Helen of Troy Ltd
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.
Compare with Other DISCOUNT STORES Stocks
Want to dig deeper into these stocks?