Dogness International Corp Class A (DOGZ)vsPlanet Fitness Inc (PLNT)
DOGZ
Dogness International Corp Class A
$0.91
-1.84%
CONSUMER CYCLICAL · Cap: $16.09M
PLNT
Planet Fitness Inc
$50.75
+1.54%
CONSUMER CYCLICAL · Cap: $3.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Planet Fitness Inc generates 7870% more annual revenue ($1.30B vs $16.33M). PLNT leads profitability with a 18.3% profit margin vs -51.8%. PLNT earns a higher WallStSmart Score of 62/100 (C+).
DOGZ
Hold39
out of 100
Grade: F
PLNT
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+67.7%
Fair Value
$3.96
Current Price
$0.91
$3.05 discount
Intrinsic value data unavailable for PLNT.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 178.6% YoY
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Strong operational efficiency at 33.7%
Conservative balance sheet, low leverage
Growing faster than its price suggests
Attractively priced relative to earnings
Earnings expanding 26.1% YoY
Areas to Watch
Smaller company, higher risk/reward
ROE of -10.0% — below average capital efficiency
Revenue declined 36.2%
Negative free cash flow — burning cash
4.5% revenue growth
ROE of 0.0% — below average capital efficiency
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : DOGZ
The strongest argument for DOGZ centers on Price/Book, EPS Growth, Altman Z-Score.
Bull Case : PLNT
The strongest argument for PLNT centers on Operating Margin, Debt/Equity, PEG Ratio. Profitability is solid with margins at 18.3% and operating margin at 33.7%. PEG of 0.92 suggests the stock is reasonably priced for its growth.
Bear Case : DOGZ
The primary concerns for DOGZ are Market Cap, Return on Equity, Revenue Growth.
Bear Case : PLNT
The primary concerns for PLNT are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
DOGZ profiles as a turnaround stock while PLNT is a value play — different risk/reward profiles.
DOGZ carries more volatility with a beta of 2.17 — expect wider price swings.
PLNT is growing revenue faster at 4.5% — sustainability is the question.
PLNT generates stronger free cash flow (4M), providing more financial flexibility.
Bottom Line
PLNT scores higher overall (62/100 vs 39/100), backed by strong 18.3% margins. DOGZ offers better value entry with a 67.7% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dogness International Corp Class A
CONSUMER CYCLICAL · LEISURE · USA
Dogness (International) Corporation designs, manufactures and sells fashion products for dogs and cats worldwide. The company is headquartered in Dongguan, the People's Republic of China.
Planet Fitness Inc
CONSUMER CYCLICAL · LEISURE · USA
Planet Fitness, Inc., franchises and operates gyms under the Planet Fitness brand. The company is headquartered in Hampton, New Hampshire.
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