eBay Inc (EBAY)vsSonoco Products Company (SON)
EBAY
eBay Inc
$118.62
-1.91%
CONSUMER CYCLICAL · Cap: $52.52B
SON
Sonoco Products Company
$50.21
+0.50%
CONSUMER CYCLICAL · Cap: $4.93B
Smart Verdict
WallStSmart Research — data-driven comparison
eBay Inc generates 63% more annual revenue ($12.01B vs $7.37B). EBAY leads profitability with a 18.6% profit margin vs -3.1%. SON appears more attractively valued with a PEG of 0.20. EBAY earns a higher WallStSmart Score of 70/100 (B-).
EBAY
Strong Buy70
out of 100
Grade: B-
SON
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-26.5%
Fair Value
$95.82
Current Price
$118.62
$22.80 premium
Margin of Safety
+2.7%
Fair Value
$52.85
Current Price
$50.21
$2.64 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 48 in profit
Earnings expanding 55.0% YoY
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 21.6%
Growing faster than its price suggests
Every $100 of equity generates 29 in profit
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 11.3x book value
Elevated debt levels
Distress zone — elevated risk
Elevated debt levels
Revenue declined 4.2%
Earnings declined 78.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : EBAY
The strongest argument for EBAY centers on Return on Equity, EPS Growth, Altman Z-Score. Profitability is solid with margins at 18.6% and operating margin at 21.6%. Revenue growth of 14.8% demonstrates continued momentum.
Bull Case : SON
The strongest argument for SON centers on PEG Ratio, Return on Equity, Price/Book. PEG of 0.20 suggests the stock is reasonably priced for its growth.
Bear Case : EBAY
The primary concerns for EBAY are PEG Ratio, P/E Ratio, Price/Book. Debt-to-equity of 1.53 is elevated, increasing financial risk.
Bear Case : SON
The primary concerns for SON are Altman Z-Score, Debt/Equity, Revenue Growth. Debt-to-equity of 1.62 is elevated, increasing financial risk.
Key Dynamics to Monitor
EBAY profiles as a mature stock while SON is a turnaround play — different risk/reward profiles.
EBAY carries more volatility with a beta of 1.32 — expect wider price swings.
EBAY is growing revenue faster at 14.8% — sustainability is the question.
EBAY generates stronger free cash flow (300M), providing more financial flexibility.
Bottom Line
EBAY scores higher overall (70/100 vs 49/100), backed by strong 18.6% margins and 14.8% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
eBay Inc
CONSUMER CYCLICAL · INTERNET RETAIL · USA
eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website.
Visit Website →Sonoco Products Company
CONSUMER CYCLICAL · PACKAGING & CONTAINERS · USA
Sonoco Products Company manufactures and sells industrial and consumer packaging products in North and South America, Europe, Australia, and Asia. The company is headquartered in Hartsville, South Carolina.
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