Flexsteel Industries Inc (FLXS)vsHNI Corp (HNI)
FLXS
Flexsteel Industries Inc
$45.17
-1.46%
CONSUMER CYCLICAL · Cap: $232.00M
HNI
HNI Corp
$36.83
+0.99%
CONSUMER CYCLICAL · Cap: $2.62B
Smart Verdict
WallStSmart Research — data-driven comparison
HNI Corp generates 521% more annual revenue ($2.84B vs $457.27M). FLXS leads profitability with a 4.6% profit margin vs 1.9%. HNI appears more attractively valued with a PEG of 0.42. HNI earns a higher WallStSmart Score of 60/100 (C+).
FLXS
Buy55
out of 100
Grade: C
HNI
Buy60
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-123.5%
Fair Value
$24.89
Current Price
$45.17
$20.28 premium
Margin of Safety
-585.0%
Fair Value
$7.55
Current Price
$36.83
$29.28 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Growing faster than its price suggests
Reasonable price relative to book value
Revenue surging 38.3% year-over-year
Areas to Watch
Smaller company, higher risk/reward
4.6% margin — thin
Earnings declined 27.2%
Negative free cash flow — burning cash
Premium valuation, high expectations priced in
ROE of 4.0% — below average capital efficiency
1.9% margin — thin
Earnings declined 10.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : FLXS
The strongest argument for FLXS centers on P/E Ratio, Price/Book, Altman Z-Score. PEG of 0.87 suggests the stock is reasonably priced for its growth.
Bull Case : HNI
The strongest argument for HNI centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 38.3% demonstrates continued momentum. PEG of 0.42 suggests the stock is reasonably priced for its growth.
Bear Case : FLXS
The primary concerns for FLXS are Market Cap, Profit Margin, EPS Growth. Thin 4.6% margins leave little buffer for downturns.
Bear Case : HNI
The primary concerns for HNI are P/E Ratio, Return on Equity, Profit Margin. Thin 1.9% margins leave little buffer for downturns.
Key Dynamics to Monitor
FLXS profiles as a value stock while HNI is a hypergrowth play — different risk/reward profiles.
HNI carries more volatility with a beta of 0.90 — expect wider price swings.
HNI is growing revenue faster at 38.3% — sustainability is the question.
HNI generates stronger free cash flow (61M), providing more financial flexibility.
Bottom Line
HNI scores higher overall (60/100 vs 55/100) and 38.3% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flexsteel Industries Inc
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Flexsteel Industries, Inc. is an online manufacturer, importer, and marketer of wood and upholstered furniture for the residential and contract markets in the United States. The company is headquartered in Dubuque, Iowa.
Visit Website →HNI Corp
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
HNI Corporation manufactures and sells workplace furniture and residential construction products in the United States, Canada, China, Hong Kong, India, Mexico, Dubai, Taiwan, and Singapore. The company is headquartered in Muscatine, Iowa.
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