Flexsteel Industries Inc (FLXS)vsWhirlpool Corporation (WHR)
FLXS
Flexsteel Industries Inc
$71.30
-0.68%
CONSUMER CYCLICAL · Cap: $305.63M
WHR
Whirlpool Corporation
$40.72
+7.55%
CONSUMER CYCLICAL · Cap: $2.41B
Smart Verdict
WallStSmart Research — data-driven comparison
Whirlpool Corporation generates 3210% more annual revenue ($15.18B vs $458.42M). FLXS leads profitability with a 6.8% profit margin vs 1.1%. WHR appears more attractively valued with a PEG of 1.04. FLXS earns a higher WallStSmart Score of 57/100 (C).
FLXS
Buy57
out of 100
Grade: C
WHR
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-66.9%
Fair Value
$33.34
Current Price
$71.30
$37.96 premium
Intrinsic value data unavailable for WHR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Attractively priced relative to earnings
Reasonable price relative to book value
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
1.0% revenue growth
Smaller company, higher risk/reward
6.8% margin — thin
Earnings declined 27.2%
ROE of 4.3% — below average capital efficiency
1.1% margin — thin
Operating margin of 1.3%
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : FLXS
The strongest argument for FLXS centers on Altman Z-Score, Debt/Equity, P/E Ratio. PEG of 1.20 suggests the stock is reasonably priced for its growth.
Bull Case : WHR
The strongest argument for WHR centers on Price/Book, P/E Ratio. PEG of 1.04 suggests the stock is reasonably priced for its growth.
Bear Case : FLXS
The primary concerns for FLXS are Revenue Growth, Market Cap, Profit Margin.
Bear Case : WHR
The primary concerns for WHR are Return on Equity, Profit Margin, Operating Margin. Debt-to-equity of 1.88 is elevated, increasing financial risk. Thin 1.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
WHR carries more volatility with a beta of 1.14 — expect wider price swings.
FLXS is growing revenue faster at 1.0% — sustainability is the question.
FLXS generates stronger free cash flow (22M), providing more financial flexibility.
Monitor FURNISHINGS, FIXTURES & APPLIANCES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
FLXS scores higher overall (57/100 vs 52/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Flexsteel Industries Inc
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Flexsteel Industries, Inc. is an online manufacturer, importer, and marketer of wood and upholstered furniture for the residential and contract markets in the United States. The company is headquartered in Dubuque, Iowa.
Visit Website →Whirlpool Corporation
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.
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