Frontdoor Inc (FTDR)vsRollins Inc (ROL)
FTDR
Frontdoor Inc
$87.35
+3.74%
CONSUMER CYCLICAL · Cap: $5.44B
ROL
Rollins Inc
$34.69
+3.55%
CONSUMER CYCLICAL · Cap: $16.69B
Smart Verdict
WallStSmart Research — data-driven comparison
Rollins Inc generates 86% more annual revenue ($3.99B vs $2.15B). ROL leads profitability with a 13.2% profit margin vs 12.8%. FTDR appears more attractively valued with a PEG of 2.38. FTDR earns a higher WallStSmart Score of 59/100 (C).
FTDR
Buy59
out of 100
Grade: C
ROL
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-31.3%
Fair Value
$42.87
Current Price
$87.35
$44.48 premium
Margin of Safety
+49.1%
Fair Value
$68.19
Current Price
$34.69
$33.50 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 113 in profit
Strong operational efficiency at 28.2%
Every $100 of equity generates 38 in profit
Strong operational efficiency at 20.6%
Areas to Watch
Expensive relative to growth rate
4.5% revenue growth
Trading at 21.3x book value
Elevated debt levels
Premium valuation, high expectations priced in
Trading at 11.9x book value
Expensive relative to growth rate
Earnings declined 2.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : FTDR
The strongest argument for FTDR centers on Return on Equity, Operating Margin.
Bull Case : ROL
The strongest argument for ROL centers on Return on Equity, Operating Margin.
Bear Case : FTDR
The primary concerns for FTDR are PEG Ratio, Revenue Growth, Price/Book. Debt-to-equity of 4.14 is elevated, increasing financial risk.
Bear Case : ROL
The primary concerns for ROL are P/E Ratio, Price/Book, PEG Ratio.
Key Dynamics to Monitor
FTDR carries more volatility with a beta of 1.53 — expect wider price swings.
ROL is growing revenue faster at 6.2% — sustainability is the question.
ROL generates stronger free cash flow (235M), providing more financial flexibility.
Monitor PERSONAL SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
FTDR scores higher overall (59/100 vs 52/100). ROL offers better value entry with a 49.1% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Frontdoor Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
front door, inc. The company is headquartered in Memphis, Tennessee.
Visit Website →Rollins Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
Rollins, Inc. is a North American consumer and commercial services company.
Visit Website →Compare with Other PERSONAL SERVICES Stocks
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