Rollins Inc (ROL) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Rollins Inc stock (ROL) is currently trading at $53.48. Rollins Inc PE ratio is 49.06. Rollins Inc PS ratio (Price-to-Sales) is 6.85. Analyst consensus price target for ROL is $63.66. WallStSmart rates ROL as Underperform.
- ROL PE ratio analysis and historical PE chart
- ROL PS ratio (Price-to-Sales) history and trend
- ROL intrinsic value — DCF, Graham Number, EPV models
- ROL stock price prediction 2025 2026 2027 2028 2029 2030
- ROL fair value vs current price
- ROL insider transactions and insider buying
- Is ROL undervalued or overvalued?
- Rollins Inc financial analysis — revenue, earnings, cash flow
- ROL Piotroski F-Score and Altman Z-Score
- ROL analyst price target and Smart Rating
Rollins Inc
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ROL Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Rollins Inc (ROL)
ROL trades 166% above its Graham fair value of $24.68, indicating the stock may be overvalued at current levels.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.
Smart Analysis
Rollins Inc (ROL) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in market cap, return on equity, institutional own.. Concerns around peg ratio and price/book. Fundamentals are solid but monitor weak areas for improvement.
Rollins Inc (ROL) Key Strengths (3)
Every $100 of shareholder equity generates $39 in profit
Large-cap company with substantial market presence
59.36% held by institutions, strong professional interest
Rollins Inc (ROL) Areas to Watch (7)
Very expensive relative to growth, significant premium
Very expensive at 18.6x book value
Premium valuation at 6.8x annual revenue
Modest revenue growth at 9.70%
Modest earnings growth at 9.90%
Decent operational efficiency, solid but not exceptional
Decent profitability, keeps $14 per $100 revenue
Supporting Valuation Data
Rollins Inc (ROL) Detailed Analysis Report
Overall Assessment
This company scores 52/100 in our Smart Analysis, earning a C- grade. Out of 10 metrics analyzed, 3 register as strengths (avg 9.0/10) while 7 fall into concern territory (avg 4.0/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Return on Equity, Market Cap, Institutional Own.. Profitability is solid with Return on Equity at 38.90%.
The Bear Case
The primary concerns are PEG Ratio, Price/Book, Price/Sales. Some valuation metrics including PEG Ratio (3.84), Price/Sales (6.85), Price/Book (18.64) suggest expensive pricing. Growth concerns include Revenue Growth at 9.70%, EPS Growth at 9.90%, which may limit upside. Profitability pressure is visible in Operating Margin at 17.60%, Profit Margin at 14.00%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether PEG Ratio improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 38.90% currently healthy but needing to be sustained. Third, growth sustainability, with Revenue Growth at 9.70% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (Return on Equity, Market Cap) and negatives (PEG Ratio, Price/Book). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
ROL Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
ROL's Price-to-Sales ratio of 6.85x trades 35% below its historical average of 10.56x (1th percentile). The current valuation is 61% below its historical high of 17.66x set in Oct 2007, and 1% above its historical low of 6.81x in Mar 2026. Over the past 12 months, the PS ratio has compressed from ~7.8x as trailing revenue scaled faster than the stock price.
WallStSmart Analysis Synopsis
Data-driven financial summary for Rollins Inc (ROL) · CONSUMER CYCLICAL › PERSONAL SERVICES
The Big Picture
Rollins Inc operates as a stable business with moderate growth and solid fundamentals. Revenue reached 3.8B with 10% growth year-over-year. Profit margins of 14.0% are healthy, with room for further expansion as the business scales.
Key Findings
ROE of 38.9% means the company generates strong returns on shareholder equity. Above 20% is considered top-tier.
Generating 159M in free cash flow and 165M in operating cash flow. Earnings are translating into actual cash generation.
What to Watch Next
Margin expansion: can Rollins Inc push profit margins above 15% as the business scales?
Debt management: total debt of 1.3B is significantly higher than cash (100M). Monitor refinancing risk.
Sector dynamics: monitor PERSONAL SERVICES industry trends, competitive moves, and regulatory changes that could impact Rollins Inc.
Bottom Line
Rollins Inc offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions(39 last 3 months)
| Insider | Type | Shares |
|---|---|---|
CHANDLER, ELIZABETH B CLO, GC, CORPORATE SECRETARY | Sell | -14,201 |
| Insider | Type | Shares |
|---|---|---|
TESH, THOMAS D Chief Admin. Officer | Sell | -2,396 |
Data sourced from SEC Form 4 filings
Last updated: 5:49:57 PM
About Rollins Inc(ROL)
NYSE
CONSUMER CYCLICAL
PERSONAL SERVICES
USA
Rollins, Inc. is a North American consumer and commercial services company.