Grocery Outlet Holding Corp (GO)vsKroger Company (KR)
GO
Grocery Outlet Holding Corp
$9.86
-1.30%
CONSUMER DEFENSIVE · Cap: $909.10M
KR
Kroger Company
$56.66
-1.92%
CONSUMER DEFENSIVE · Cap: $36.68B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 3043% more annual revenue ($148.65B vs $4.73B). KR leads profitability with a 0.7% profit margin vs -8.1%. KR earns a higher WallStSmart Score of 55/100 (C).
GO
Hold36
out of 100
Grade: F
KR
Buy55
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+59.3%
Fair Value
$24.04
Current Price
$9.86
$14.18 discount
Margin of Safety
+21.0%
Fair Value
$73.11
Current Price
$56.66
$16.45 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Areas to Watch
3.6% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
ROE of -47.3% — below average capital efficiency
Premium valuation, high expectations priced in
2.2% revenue growth
0.7% margin — thin
Operating margin of 3.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : GO
The strongest argument for GO centers on Price/Book.
Bull Case : KR
The strongest argument for KR centers on Altman Z-Score, PEG Ratio. PEG of 0.56 suggests the stock is reasonably priced for its growth.
Bear Case : GO
The primary concerns for GO are Revenue Growth, Altman Z-Score, Market Cap. Debt-to-equity of 2.28 is elevated, increasing financial risk.
Bear Case : KR
The primary concerns for KR are P/E Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 3.63 is elevated, increasing financial risk. Thin 0.7% margins leave little buffer for downturns.
Key Dynamics to Monitor
GO profiles as a turnaround stock while KR is a value play — different risk/reward profiles.
GO carries more volatility with a beta of 0.68 — expect wider price swings.
GO is growing revenue faster at 3.6% — sustainability is the question.
KR generates stronger free cash flow (462M), providing more financial flexibility.
Bottom Line
KR scores higher overall (55/100 vs 36/100). GO offers better value entry with a 59.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Grocery Outlet Holding Corp
CONSUMER DEFENSIVE · GROCERY STORES · USA
Grocery Outlet Holding Corp. The company is headquartered in Emeryville, California.
Visit Website →Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
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