Grocery Outlet Holding Corp (GO)vsKroger Company (KR)
GO
Grocery Outlet Holding Corp
$6.54
+0.15%
CONSUMER DEFENSIVE · Cap: $568.31M
KR
Kroger Company
$70.36
-2.11%
CONSUMER DEFENSIVE · Cap: $44.13B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 3049% more annual revenue ($147.64B vs $4.69B). KR leads profitability with a 0.7% profit margin vs -4.8%. KR earns a higher WallStSmart Score of 55/100 (C).
GO
Hold43
out of 100
Grade: D
KR
Buy55
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GO.
Margin of Safety
+4.7%
Fair Value
$72.07
Current Price
$70.36
$1.71 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 50.1% YoY
Safe zone — low bankruptcy risk
Generating 1.8B in free cash flow
Areas to Watch
Grey zone — moderate risk
Smaller company, higher risk/reward
Operating margin of 2.1%
Elevated debt levels
Expensive relative to growth rate
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : GO
The strongest argument for GO centers on Price/Book. Revenue growth of 10.7% demonstrates continued momentum.
Bull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, Free Cash Flow.
Bear Case : GO
The primary concerns for GO are Altman Z-Score, Market Cap, Operating Margin. Debt-to-equity of 1.51 is elevated, increasing financial risk.
Bear Case : KR
The primary concerns for KR are PEG Ratio, Revenue Growth, Profit Margin. A P/E of 46.7x leaves little room for execution misses. Thin 0.7% margins leave little buffer for downturns.
Key Dynamics to Monitor
GO profiles as a turnaround stock while KR is a value play — different risk/reward profiles.
KR carries more volatility with a beta of 0.59 — expect wider price swings.
GO is growing revenue faster at 10.7% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KR scores higher overall (55/100 vs 43/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Grocery Outlet Holding Corp
CONSUMER DEFENSIVE · GROCERY STORES · USA
Grocery Outlet Holding Corp. The company is headquartered in Emeryville, California.
Visit Website →Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
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