Grocery Outlet Holding Corp (GO)vsKroger Company (KR)
GO
Grocery Outlet Holding Corp
$8.56
+1.18%
CONSUMER DEFENSIVE · Cap: $947.68M
KR
Kroger Company
$62.23
-8.43%
CONSUMER DEFENSIVE · Cap: $39.90B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 3022% more annual revenue ($147.64B vs $4.73B). KR leads profitability with a 0.7% profit margin vs -8.1%. KR earns a higher WallStSmart Score of 59/100 (C).
GO
Hold36
out of 100
Grade: F
KR
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+60.2%
Fair Value
$24.61
Current Price
$8.56
$16.05 discount
Margin of Safety
+10.9%
Fair Value
$72.60
Current Price
$62.23
$10.37 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 50.9% YoY
Safe zone — low bankruptcy risk
Growing faster than its price suggests
Generating 1.8B in free cash flow
Areas to Watch
3.6% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
ROE of -47.3% — below average capital efficiency
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.4%
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : GO
The strongest argument for GO centers on Price/Book.
Bull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, PEG Ratio. PEG of 0.63 suggests the stock is reasonably priced for its growth.
Bear Case : GO
The primary concerns for GO are Revenue Growth, Altman Z-Score, Market Cap. Debt-to-equity of 2.28 is elevated, increasing financial risk.
Bear Case : KR
The primary concerns for KR are Revenue Growth, Profit Margin, Operating Margin. A P/E of 42.0x leaves little room for execution misses. Debt-to-equity of 4.16 is elevated, increasing financial risk.
Key Dynamics to Monitor
GO profiles as a turnaround stock while KR is a value play — different risk/reward profiles.
GO carries more volatility with a beta of 0.67 — expect wider price swings.
GO is growing revenue faster at 3.6% — sustainability is the question.
KR generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KR scores higher overall (59/100 vs 36/100). GO offers better value entry with a 60.2% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Grocery Outlet Holding Corp
CONSUMER DEFENSIVE · GROCERY STORES · USA
Grocery Outlet Holding Corp. The company is headquartered in Emeryville, California.
Visit Website →Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
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