GrowGeneration Corp (GRWG)vsUlta Beauty Inc (ULTA)
GRWG
GrowGeneration Corp
$1.61
-5.29%
CONSUMER CYCLICAL · Cap: $96.75M
ULTA
Ulta Beauty Inc
$467.07
+0.98%
CONSUMER CYCLICAL · Cap: $20.11B
Smart Verdict
WallStSmart Research — data-driven comparison
Ulta Beauty Inc generates 7629% more annual revenue ($12.71B vs $164.43M). ULTA leads profitability with a 9.4% profit margin vs -11.9%. ULTA earns a higher WallStSmart Score of 63/100 (C+).
GRWG
Hold39
out of 100
Grade: F
ULTA
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GRWG.
Margin of Safety
-23.0%
Fair Value
$555.27
Current Price
$467.07
$88.20 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Conservative balance sheet, low leverage
Every $100 of equity generates 46 in profit
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Areas to Watch
Smaller company, higher risk/reward
ROE of -21.1% — below average capital efficiency
Negative free cash flow — burning cash
Distress zone — elevated risk
Expensive relative to growth rate
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : GRWG
The strongest argument for GRWG centers on Price/Book, Debt/Equity.
Bull Case : ULTA
The strongest argument for ULTA centers on Return on Equity, Altman Z-Score, P/E Ratio. Revenue growth of 11.1% demonstrates continued momentum.
Bear Case : GRWG
The primary concerns for GRWG are Market Cap, Return on Equity, Free Cash Flow.
Bear Case : ULTA
The primary concerns for ULTA are PEG Ratio, Piotroski F-Score.
Key Dynamics to Monitor
GRWG profiles as a turnaround stock while ULTA is a value play — different risk/reward profiles.
GRWG carries more volatility with a beta of 2.48 — expect wider price swings.
ULTA is growing revenue faster at 11.1% — sustainability is the question.
ULTA generates stronger free cash flow (204M), providing more financial flexibility.
Bottom Line
ULTA scores higher overall (63/100 vs 39/100) and 11.1% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GrowGeneration Corp
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
GrowGeneration Corp. The company is headquartered in Denver, Colorado.
Visit Website →Ulta Beauty Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.
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