Herc Holdings Inc (HRI)vsLockheed Martin Corporation (LMT)
HRI
Herc Holdings Inc
$140.96
-0.81%
INDUSTRIALS · Cap: $4.84B
LMT
Lockheed Martin Corporation
$524.19
-1.12%
INDUSTRIALS · Cap: $120.98B
Smart Verdict
WallStSmart Research — data-driven comparison
Lockheed Martin Corporation generates 1486% more annual revenue ($77.01B vs $4.86B). LMT leads profitability with a 8.2% profit margin vs 1.0%. HRI appears more attractively valued with a PEG of 0.05. LMT earns a higher WallStSmart Score of 69/100 (B-).
HRI
Buy58
out of 100
Grade: C
LMT
Strong Buy69
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-63.9%
Fair Value
$110.35
Current Price
$140.96
$30.61 premium
Margin of Safety
-48.6%
Fair Value
$352.84
Current Price
$524.19
$171.35 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Revenue surging 20.2% year-over-year
Every $100 of equity generates 72 in profit
Earnings expanding 443.8% YoY
Large-cap with strong market position
Generating 2.9B in free cash flow
Areas to Watch
1.0% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
ROE of -0.3% — below average capital efficiency
Trading at 13.8x book value
Weak financial health signals
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : HRI
The strongest argument for HRI centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 20.2% demonstrates continued momentum. PEG of 0.05 suggests the stock is reasonably priced for its growth.
Bull Case : LMT
The strongest argument for LMT centers on Return on Equity, EPS Growth, Market Cap. Revenue growth of 10.5% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.
Bear Case : HRI
The primary concerns for HRI are Profit Margin, Piotroski F-Score, P/E Ratio. A P/E of 86.2x leaves little room for execution misses. Debt-to-equity of 5.01 is elevated, increasing financial risk.
Bear Case : LMT
The primary concerns for LMT are Price/Book, Piotroski F-Score, Debt/Equity. Debt-to-equity of 2.34 is elevated, increasing financial risk.
Key Dynamics to Monitor
HRI profiles as a growth stock while LMT is a value play — different risk/reward profiles.
HRI carries more volatility with a beta of 1.86 — expect wider price swings.
HRI is growing revenue faster at 20.2% — sustainability is the question.
LMT generates stronger free cash flow (2.9B), providing more financial flexibility.
Bottom Line
LMT scores higher overall (69/100 vs 58/100) and 10.5% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Herc Holdings Inc
INDUSTRIALS · RENTAL & LEASING SERVICES · USA
Herc Holdings Inc. is an equipment rental provider primarily in the United States and internationally. The company is headquartered in Bonita Springs, Florida.
Lockheed Martin Corporation
INDUSTRIALS · AEROSPACE & DEFENSE · USA
Lockheed Martin Corporation is an American aerospace, defense, information security, and technology company with worldwide interests. It is headquartered in North Bethesda, Maryland, in the Washington, D.C., area.
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