KeyCorp (KEY)vsSun Life Financial Inc. (SLF)
KEY
KeyCorp
$20.87
+0.29%
FINANCIAL SERVICES · Cap: $22.21B
SLF
Sun Life Financial Inc.
$81.44
+0.21%
FINANCIAL SERVICES · Cap: $44.98B
Smart Verdict
WallStSmart Research — data-driven comparison
Sun Life Financial Inc. generates 382% more annual revenue ($35.53B vs $7.37B). KEY leads profitability with a 27.5% profit margin vs 9.5%. SLF appears more attractively valued with a PEG of 1.33. KEY earns a higher WallStSmart Score of 79/100 (B+).
KEY
Strong Buy79
out of 100
Grade: B+
SLF
Strong Buy67
out of 100
Grade: B-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Strong operational efficiency at 34.7%
Keeps 28 of every $100 in revenue as profit
Attractively priced relative to earnings
Earnings expanding 25.3% YoY
Reasonable price relative to book value
Earnings expanding 43.2% YoY
Areas to Watch
Distress zone — elevated risk
No major concerns identified
Comparative Analysis Report
WallStSmart ResearchBull Case : KEY
The strongest argument for KEY centers on Price/Book, Operating Margin, Profit Margin. Profitability is solid with margins at 27.5% and operating margin at 34.7%. Revenue growth of 10.1% demonstrates continued momentum.
Bull Case : SLF
The strongest argument for SLF centers on Price/Book, EPS Growth. PEG of 1.33 suggests the stock is reasonably priced for its growth.
Bear Case : KEY
The primary concerns for KEY are Altman Z-Score.
Bear Case : SLF
No major red flags identified for SLF, but monitor valuation.
Key Dynamics to Monitor
KEY profiles as a mature stock while SLF is a value play — different risk/reward profiles.
KEY carries more volatility with a beta of 1.02 — expect wider price swings.
KEY is growing revenue faster at 10.1% — sustainability is the question.
KEY generates stronger free cash flow (233M), providing more financial flexibility.
Bottom Line
KEY scores higher overall (79/100 vs 67/100), backed by strong 27.5% margins and 10.1% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
KeyCorp
FINANCIAL SERVICES · BANKS - REGIONAL · USA
KeyBank, the primary subsidiary of KeyCorp, is a regional bank headquartered in Cleveland.
Sun Life Financial Inc.
FINANCIAL SERVICES · INSURANCE - DIVERSIFIED · USA
Sun Life Financial Inc., a financial services company, provides insurance, wealth and asset management solutions to individuals and corporate clients around the world. The company is headquartered in Toronto, Canada.
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