WallStSmart

Live Ventures Inc (LIVE)vsRocky Brands Inc (RCKY)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Rocky Brands Inc generates 12% more annual revenue ($492.30M vs $437.87M). RCKY leads profitability with a 3.8% profit margin vs 0.9%. RCKY earns a higher WallStSmart Score of 50/100 (C-).

LIVE

Avoid

33

out of 100

Grade: F

Growth: 4.0Profit: 4.0Value: 6.7Quality: 5.5
Piotroski: 5/9Altman Z: 2.02

RCKY

Buy

50

out of 100

Grade: C-

Growth: 3.3Profit: 4.5Value: 5.3Quality: 8.0
Piotroski: 6/9Altman Z: 2.89
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

LIVEUndervalued (+86.4%)

Margin of Safety

+86.4%

Fair Value

$143.82

Current Price

$9.06

$134.76 discount

UndervaluedFair: $143.82Overvalued
RCKYSignificantly Overvalued (-42.0%)

Margin of Safety

-42.0%

Fair Value

$23.11

Current Price

$37.45

$14.34 premium

UndervaluedFair: $23.11Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

LIVE1 strengths · Avg: 10.0/10
Price/BookValuation
0.3x10/10

Reasonable price relative to book value

RCKY2 strengths · Avg: 9.0/10
Price/BookValuation
1.1x10/10

Reasonable price relative to book value

P/E RatioValuation
15.6x8/10

Attractively priced relative to earnings

Areas to Watch

LIVE4 concerns · Avg: 3.0/10
Market CapQuality
$28.66M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
4.2%3/10

ROE of 4.2% — below average capital efficiency

Profit MarginProfitability
0.9%3/10

0.9% margin — thin

Operating MarginProfitability
1.9%3/10

Operating margin of 1.9%

RCKY4 concerns · Avg: 3.0/10
Market CapQuality
$290.12M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
7.4%3/10

ROE of 7.4% — below average capital efficiency

Profit MarginProfitability
3.8%3/10

3.8% margin — thin

Operating MarginProfitability
2.9%3/10

Operating margin of 2.9%

Comparative Analysis Report

WallStSmart Research

Bull Case : LIVE

The strongest argument for LIVE centers on Price/Book.

Bull Case : RCKY

The strongest argument for RCKY centers on Price/Book, P/E Ratio. PEG of 1.17 suggests the stock is reasonably priced for its growth.

Bear Case : LIVE

The primary concerns for LIVE are Market Cap, Return on Equity, Profit Margin. Debt-to-equity of 2.50 is elevated, increasing financial risk. Thin 0.9% margins leave little buffer for downturns.

Bear Case : RCKY

The primary concerns for RCKY are Market Cap, Return on Equity, Profit Margin. Thin 3.8% margins leave little buffer for downturns.

Key Dynamics to Monitor

RCKY carries more volatility with a beta of 2.39 — expect wider price swings.

RCKY is growing revenue faster at 9.1% — sustainability is the question.

RCKY generates stronger free cash flow (744,000), providing more financial flexibility.

Monitor HOME IMPROVEMENT RETAIL industry trends, competitive dynamics, and regulatory changes.

Bottom Line

RCKY scores higher overall (50/100 vs 33/100). LIVE offers better value entry with a 86.4% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Live Ventures Inc

CONSUMER CYCLICAL · HOME IMPROVEMENT RETAIL · USA

Live Ventures Incorporated is engaged in flooring manufacturing, steel fabrication and retail businesses in the United States. The company is headquartered in Las Vegas, Nevada.

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Rocky Brands Inc

CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA

Rocky Brands, Inc. designs, manufactures and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh and Michelin brands licensed in the United States, Canada and internationally. The company is headquartered in Nelsonville, Ohio.

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