Procter & Gamble Company (PG)vsG Willi-Food International Ltd (WILC)
PG
Procter & Gamble Company
$147.09
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
WILC
G Willi-Food International Ltd
$32.47
+4.19%
CONSUMER DEFENSIVE · Cap: $434.13M
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 14390% more annual revenue ($86.72B vs $598.47M). PG leads profitability with a 19.2% profit margin vs 14.8%. WILC appears more attractively valued with a PEG of 1.27. PG earns a higher WallStSmart Score of 61/100 (C+).
PG
Buy61
out of 100
Grade: C+
WILC
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$147.09
$39.92 premium
Margin of Safety
+2.7%
Fair Value
$29.96
Current Price
$32.47
$2.51 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Expensive relative to growth rate
Smaller company, higher risk/reward
Operating margin of 0.0%
Earnings declined 19.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bull Case : WILC
The strongest argument for WILC centers on Price/Book, P/E Ratio. PEG of 1.27 suggests the stock is reasonably priced for its growth.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Bear Case : WILC
The primary concerns for WILC are Market Cap, Operating Margin, EPS Growth.
Key Dynamics to Monitor
PG profiles as a mature stock while WILC is a value play — different risk/reward profiles.
WILC carries more volatility with a beta of 0.93 — expect wider price swings.
WILC is growing revenue faster at 8.8% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 48/100), backed by strong 19.2% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
Visit Website →G Willi-Food International Ltd
CONSUMER DEFENSIVE · FOOD DISTRIBUTION · USA
G. Willi-Food International Ltd. develops, imports, exports, markets and distributes food products globally. The company is headquartered in Yavne, Israel.
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