Harley-Davidson Inc (HOG) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
Harley-Davidson Inc stock (HOG) is currently trading at $18.47. Harley-Davidson Inc PE ratio is 6.32. Harley-Davidson Inc PS ratio (Price-to-Sales) is 0.46. Analyst consensus price target for HOG is $22.00. WallStSmart rates HOG as Moderate Buy.
- HOG PE ratio analysis and historical PE chart
- HOG PS ratio (Price-to-Sales) history and trend
- HOG intrinsic value — DCF, Graham Number, EPV models
- HOG stock price prediction 2025 2026 2027 2028 2029 2030
- HOG fair value vs current price
- HOG insider transactions and insider buying
- Is HOG undervalued or overvalued?
- Harley-Davidson Inc financial analysis — revenue, earnings, cash flow
- HOG Piotroski F-Score and Altman Z-Score
- HOG analyst price target and Smart Rating
Harley-Davidson Inc
📊 No data available
Try selecting a different time range
HOG Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · Harley-Davidson Inc (HOG)
HOG trades at a significant discount to its Graham intrinsic value of $130.10, offering a 84% margin of safety — a level value investors typically seek before buying.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.
Smart Analysis
Harley-Davidson Inc (HOG) · 10 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in peg ratio, price/sales, price/book. Concerns around operating margin and revenue growth. Overall metrics suggest strong investment potential with favorable risk/reward.
Harley-Davidson Inc (HOG) Key Strengths (6)
Growing significantly faster than its price suggests
Paying less than $1 for every $1 of annual revenue
Trading below book value, meaning the market prices it less than net assets
Earnings per share surging 240.70% year-over-year
101.81% of shares held by major funds and institutions
Mid-cap company balancing growth potential with stability
Supporting Valuation Data
Harley-Davidson Inc (HOG) Areas to Watch (4)
Losing money on operations
Revenue declining -27.80%, a shrinking business
Thin profit margins with limited profitability
Moderate profitability with room for improvement
Harley-Davidson Inc (HOG) Detailed Analysis Report
Overall Assessment
This company scores 67/100 in our Smart Analysis, earning a B- grade. Out of 10 metrics analyzed, 6 register as strengths (avg 9.5/10) while 4 fall into concern territory (avg 2.3/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on PEG Ratio, Price/Sales, Price/Book. Valuation metrics including PEG Ratio (0.58), Price/Sales (0.46), Price/Book (0.63) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 240.70%.
The Bear Case
The primary concerns are Operating Margin, Revenue Growth, Profit Margin. Growth concerns include Revenue Growth at -27.80%, which may limit upside. Profitability pressure is visible in Return on Equity at 10.40%, Operating Margin at -69.60%, Profit Margin at 7.57%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Operating Margin improves, as this is the primary drag on the overall score. Second, margin trajectory, with Return on Equity at 10.40% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -27.80% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a moderate-to-high risk investment. The weight of evidence leans positive, with more strengths than concerns. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Mixed fundamentals with both positives (PEG Ratio, Price/Sales) and negatives (Operating Margin, Revenue Growth). A cautious approach is warranted. Monitor for improvement in weak areas before increasing conviction.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
HOG Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
HOG's Price-to-Sales ratio of 0.46x trades at a deep discount to its historical average of 0.96x (7th percentile). The current valuation is 72% below its historical high of 1.66x set in Nov 2006, and 132% above its historical low of 0.2x in Feb 2009.
WallStSmart Analysis Synopsis
Data-driven financial summary for Harley-Davidson Inc (HOG) · CONSUMER CYCLICAL › RECREATIONAL VEHICLES
The Big Picture
Harley-Davidson Inc operates as a stable business with moderate growth and solid fundamentals. Revenue reached 4.5B with 28% decline year-over-year. Profit margins are thin at 7.6%, typical for companies in this phase that are reinvesting heavily in growth.
Key Findings
Generating 100M in free cash flow and 152M in operating cash flow. Earnings are translating into actual cash generation.
Revenue contracted 28% YoY. Worth determining whether this is cyclical or structural.
What to Watch Next
Margin expansion: can Harley-Davidson Inc push profit margins above 15% as the business scales?
Dividend sustainability with a current yield of 4.1%. Watch payout ratio and free cash flow coverage.
Sector dynamics: monitor RECREATIONAL VEHICLES industry trends, competitive moves, and regulatory changes that could impact Harley-Davidson Inc.
Bottom Line
Harley-Davidson Inc offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
Loading insider activity...
About Harley-Davidson Inc(HOG)
NYSE
CONSUMER CYCLICAL
RECREATIONAL VEHICLES
USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.