Brunswick Corporation (BC)vsHarley-Davidson Inc (HOG)
BC
Brunswick Corporation
$73.36
-0.60%
CONSUMER CYCLICAL · Cap: $4.78B
HOG
Harley-Davidson Inc
$18.47
-0.75%
CONSUMER CYCLICAL · Cap: $2.20B
Smart Verdict
WallStSmart Research — data-driven comparison
Brunswick Corporation generates 20% more annual revenue ($5.36B vs $4.47B). HOG leads profitability with a 7.6% profit margin vs -2.6%. HOG appears more attractively valued with a PEG of 0.61. HOG earns a higher WallStSmart Score of 67/100 (B-).
BC
Hold50
out of 100
Grade: D+
HOG
Strong Buy67
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BC.
Margin of Safety
+84.2%
Fair Value
$130.10
Current Price
$18.47
$111.63 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
15.5% revenue growth
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 240.7% YoY
Growing faster than its price suggests
Areas to Watch
Operating margin of 4.0%
ROE of -7.7% — below average capital efficiency
Earnings declined 39.5%
Currently unprofitable
7.6% margin — thin
Revenue declined 27.8%
Operating margin of -69.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : BC
The strongest argument for BC centers on PEG Ratio, Price/Book, Revenue Growth. Revenue growth of 15.5% demonstrates continued momentum. PEG of 0.65 suggests the stock is reasonably priced for its growth.
Bull Case : HOG
The strongest argument for HOG centers on P/E Ratio, Price/Book, EPS Growth. PEG of 0.61 suggests the stock is reasonably priced for its growth.
Bear Case : BC
The primary concerns for BC are Operating Margin, Return on Equity, EPS Growth.
Bear Case : HOG
The primary concerns for HOG are Profit Margin, Revenue Growth, Operating Margin.
Key Dynamics to Monitor
BC profiles as a growth stock while HOG is a value play — different risk/reward profiles.
HOG carries more volatility with a beta of 1.40 — expect wider price swings.
BC is growing revenue faster at 15.5% — sustainability is the question.
HOG generates stronger free cash flow (100M), providing more financial flexibility.
Bottom Line
HOG scores higher overall (67/100 vs 50/100). Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Brunswick Corporation
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Brunswick Corporation designs, manufactures and markets recreational products worldwide. The company is headquartered in Mettawa, Illinois.
Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
Compare with Other RECREATIONAL VEHICLES Stocks
Want to dig deeper into these stocks?