Brunswick Corporation (BC)vsHarley-Davidson Inc (HOG)
BC
Brunswick Corporation
$80.40
-2.47%
CONSUMER CYCLICAL · Cap: $5.36B
HOG
Harley-Davidson Inc
$24.49
+0.57%
CONSUMER CYCLICAL · Cap: $2.70B
Smart Verdict
WallStSmart Research — data-driven comparison
Brunswick Corporation generates 28% more annual revenue ($5.52B vs $4.32B). HOG leads profitability with a 5.3% profit margin vs -2.5%. BC appears more attractively valued with a PEG of 0.76. BC earns a higher WallStSmart Score of 51/100 (C-).
BC
Buy51
out of 100
Grade: C-
HOG
Hold48
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BC.
Margin of Safety
+36.3%
Fair Value
$32.33
Current Price
$24.49
$7.84 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Operating margin of 4.0%
Elevated debt levels
ROE of -8.5% — below average capital efficiency
Negative free cash flow — burning cash
ROE of 7.1% — below average capital efficiency
5.3% margin — thin
Operating margin of 3.1%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : BC
The strongest argument for BC centers on PEG Ratio. Revenue growth of 12.8% demonstrates continued momentum. PEG of 0.76 suggests the stock is reasonably priced for its growth.
Bull Case : HOG
The strongest argument for HOG centers on Price/Book, P/E Ratio.
Bear Case : BC
The primary concerns for BC are Operating Margin, Debt/Equity, Return on Equity. Debt-to-equity of 1.52 is elevated, increasing financial risk.
Bear Case : HOG
The primary concerns for HOG are Return on Equity, Profit Margin, Operating Margin.
Key Dynamics to Monitor
BC profiles as a turnaround stock while HOG is a value play — different risk/reward profiles.
BC carries more volatility with a beta of 1.33 — expect wider price swings.
BC is growing revenue faster at 12.8% — sustainability is the question.
BC generates stronger free cash flow (-121M), providing more financial flexibility.
Bottom Line
BC scores higher overall (51/100 vs 48/100) and 12.8% revenue growth. HOG offers better value entry with a 36.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Brunswick Corporation
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Brunswick Corporation designs, manufactures and markets recreational products worldwide. The company is headquartered in Mettawa, Illinois.
Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
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