Brunswick Corporation (BC)vsHarley-Davidson Inc (HOG)
BC
Brunswick Corporation
$70.72
+1.20%
CONSUMER CYCLICAL · Cap: $4.60B
HOG
Harley-Davidson Inc
$27.87
+3.38%
CONSUMER CYCLICAL · Cap: $2.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Brunswick Corporation generates 33% more annual revenue ($5.63B vs $4.24B). HOG leads profitability with a 4.8% profit margin vs -1.5%. BC appears more attractively valued with a PEG of 0.72. BC earns a higher WallStSmart Score of 59/100 (C).
BC
Buy59
out of 100
Grade: C
HOG
Hold49
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-84.2%
Fair Value
$47.08
Current Price
$70.72
$23.64 premium
Margin of Safety
+35.3%
Fair Value
$31.79
Current Price
$27.87
$3.92 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 87.5% YoY
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Elevated debt levels
ROE of -8.5% — below average capital efficiency
Currently unprofitable
Expensive relative to growth rate
ROE of 7.1% — below average capital efficiency
4.8% margin — thin
Revenue declined 5.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : BC
The strongest argument for BC centers on EPS Growth, PEG Ratio, Price/Book. PEG of 0.72 suggests the stock is reasonably priced for its growth.
Bull Case : HOG
The strongest argument for HOG centers on Price/Book, P/E Ratio.
Bear Case : BC
The primary concerns for BC are Debt/Equity, Return on Equity, Profit Margin.
Bear Case : HOG
The primary concerns for HOG are PEG Ratio, Return on Equity, Profit Margin. Thin 4.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
BC profiles as a turnaround stock while HOG is a value play — different risk/reward profiles.
BC carries more volatility with a beta of 1.33 — expect wider price swings.
BC is growing revenue faster at 7.7% — sustainability is the question.
BC generates stronger free cash flow (274M), providing more financial flexibility.
Bottom Line
BC scores higher overall (59/100 vs 49/100). HOG offers better value entry with a 35.3% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Brunswick Corporation
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Brunswick Corporation designs, manufactures and markets recreational products worldwide. The company is headquartered in Mettawa, Illinois.
Harley-Davidson Inc
CONSUMER CYCLICAL · RECREATIONAL VEHICLES · USA
Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
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