ADT Inc (ADT)vsBrinks Company (BCO)
ADT
ADT Inc
$6.61
+1.07%
INDUSTRIALS · Cap: $5.36B
BCO
Brinks Company
$102.25
+1.47%
INDUSTRIALS · Cap: $4.19B
Smart Verdict
WallStSmart Research — data-driven comparison
Brinks Company generates 3% more annual revenue ($5.26B vs $5.13B). ADT leads profitability with a 11.6% profit margin vs 3.8%. ADT trades at a lower P/E of 9.6x. BCO earns a higher WallStSmart Score of 66/100 (B-).
ADT
Buy56
out of 100
Grade: C
BCO
Strong Buy66
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-69.0%
Fair Value
$4.62
Current Price
$6.61
$1.99 premium
Margin of Safety
+40.6%
Fair Value
$219.96
Current Price
$102.25
$117.71 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Strong operational efficiency at 26.1%
Every $100 of equity generates 59 in profit
Earnings expanding 86.0% YoY
Areas to Watch
1.2% revenue growth
Earnings declined 17.0%
Distress zone — elevated risk
Trading at 15.1x book value
3.8% margin — thin
Distress zone — elevated risk
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : ADT
The strongest argument for ADT centers on P/E Ratio, Price/Book, Operating Margin.
Bull Case : BCO
The strongest argument for BCO centers on Return on Equity, EPS Growth. PEG of 1.16 suggests the stock is reasonably priced for its growth.
Bear Case : ADT
The primary concerns for ADT are Revenue Growth, EPS Growth, Altman Z-Score.
Bear Case : BCO
The primary concerns for BCO are Price/Book, Profit Margin, Altman Z-Score. Debt-to-equity of 16.09 is elevated, increasing financial risk. Thin 3.8% margins leave little buffer for downturns.
Key Dynamics to Monitor
BCO carries more volatility with a beta of 1.09 — expect wider price swings.
BCO is growing revenue faster at 9.1% — sustainability is the question.
BCO generates stronger free cash flow (326M), providing more financial flexibility.
Monitor SECURITY & PROTECTION SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
BCO scores higher overall (66/100 vs 56/100). Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ADT Inc
INDUSTRIALS · SECURITY & PROTECTION SERVICES · USA
ADT Inc. provides security, automation and smart home solutions to consumers and business customers in the United States. The company is headquartered in Boca Raton, Florida.
Brinks Company
INDUSTRIALS · SECURITY & PROTECTION SERVICES · USA
The Brink's Company provides secure transportation, cash management, and other security-related services in North America, Latin America, Europe, and internationally. The company is headquartered in Richmond, Virginia.
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