WallStSmart

Aon PLC (AON)vsThe Baldwin Insurance Group, Inc. (BWIN)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Aon PLC generates 911% more annual revenue ($17.58B vs $1.74B). AON leads profitability with a 22.3% profit margin vs -4.7%. AON earns a higher WallStSmart Score of 58/100 (C).

AON

Buy

58

out of 100

Grade: C

Growth: 4.7Profit: 8.0Value: 5.7Quality: 4.5
Piotroski: 6/9Altman Z: 0.82

BWIN

Hold

39

out of 100

Grade: F

Growth: 6.7Profit: 2.5Value: 5.0Quality: 3.0
Piotroski: 3/9Altman Z: 0.65

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AON5 strengths · Avg: 8.8/10
Return on EquityProfitability
40.5%10/10

Every $100 of equity generates 41 in profit

Market CapQuality
$64.21B9/10

Large-cap with strong market position

Profit MarginProfitability
22.3%9/10

Keeps 22 of every $100 in revenue as profit

P/E RatioValuation
16.7x8/10

Attractively priced relative to earnings

Operating MarginProfitability
23.5%8/10

Strong operational efficiency at 23.5%

BWIN1 strengths · Avg: 10.0/10
Revenue GrowthGrowth
30.1%10/10

Revenue surging 30.1% year-over-year

Areas to Watch

AON4 concerns · Avg: 3.3/10
PEG RatioValuation
2.324/10

Expensive relative to growth rate

Revenue GrowthGrowth
2.2%4/10

2.2% revenue growth

Debt/EquityHealth
1.643/10

Elevated debt levels

EPS GrowthGrowth
-3.0%2/10

Earnings declined 3.0%

BWIN4 concerns · Avg: 2.5/10
Operating MarginProfitability
2.0%3/10

Operating margin of 2.0%

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Return on EquityProfitability
-4.7%2/10

ROE of -4.7% — below average capital efficiency

EPS GrowthGrowth
-90.0%2/10

Earnings declined 90.0%

Comparative Analysis Report

WallStSmart Research

Bull Case : AON

The strongest argument for AON centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 22.3% and operating margin at 23.5%.

Bull Case : BWIN

The strongest argument for BWIN centers on Revenue Growth. Revenue growth of 30.1% demonstrates continued momentum.

Bear Case : AON

The primary concerns for AON are PEG Ratio, Revenue Growth, Debt/Equity. Debt-to-equity of 1.64 is elevated, increasing financial risk.

Bear Case : BWIN

The primary concerns for BWIN are Operating Margin, Piotroski F-Score, Return on Equity. Debt-to-equity of 3.04 is elevated, increasing financial risk.

Key Dynamics to Monitor

AON profiles as a value stock while BWIN is a hypergrowth play — different risk/reward profiles.

BWIN carries more volatility with a beta of 1.03 — expect wider price swings.

BWIN is growing revenue faster at 30.1% — sustainability is the question.

AON generates stronger free cash flow (483M), providing more financial flexibility.

Bottom Line

AON scores higher overall (58/100 vs 39/100), backed by strong 22.3% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Aon PLC

FINANCIAL SERVICES · INSURANCE BROKERS · USA

Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.

The Baldwin Insurance Group, Inc.

FINANCIAL SERVICES · INSURANCE BROKERS · USA

The Baldwin Insurance Group, Inc. is an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. The company is headquartered in Tampa, Florida.

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