WallStSmart

Baidu Inc (BIDU)vsMediaAlpha Inc. (MAX)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Baidu Inc generates 10297% more annual revenue ($127.31B vs $1.22B). MAX leads profitability with a 7.9% profit margin vs -2.9%. MAX earns a higher WallStSmart Score of 50/100 (D+).

BIDU

Hold

47

out of 100

Grade: D+

Growth: 2.7Profit: 3.5Value: 6.0Quality: 7.0
Piotroski: 3/9Altman Z: 2.18

MAX

Hold

50

out of 100

Grade: D+

Growth: 9.3Profit: 7.5Value: 8.3Quality: 3.0
Piotroski: 3/9Altman Z: 0.37
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for BIDU.

MAXUndervalued (+59.6%)

Margin of Safety

+59.6%

Fair Value

$19.00

Current Price

$11.45

$7.55 discount

UndervaluedFair: $19.00Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

BIDU2 strengths · Avg: 9.0/10
Price/BookValuation
0.8x10/10

Reasonable price relative to book value

PEG RatioValuation
0.858/10

Growing faster than its price suggests

MAX4 strengths · Avg: 9.5/10
P/E RatioValuation
7.7x10/10

Attractively priced relative to earnings

Return on EquityProfitability
342.2%10/10

Every $100 of equity generates 342 in profit

EPS GrowthGrowth
1412.0%10/10

Earnings expanding 1412.0% YoY

Revenue GrowthGrowth
25.9%8/10

Revenue surging 25.9% year-over-year

Areas to Watch

BIDU4 concerns · Avg: 2.3/10
Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Return on EquityProfitability
-1.4%2/10

ROE of -1.4% — below average capital efficiency

Revenue GrowthGrowth
-4.2%2/10

Revenue declined 4.2%

EPS GrowthGrowth
-71.7%2/10

Earnings declined 71.7%

MAX4 concerns · Avg: 2.8/10
Market CapQuality
$647.36M3/10

Smaller company, higher risk/reward

Profit MarginProfitability
7.9%3/10

7.9% margin — thin

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Price/BookValuation
21.2x2/10

Trading at 21.2x book value

Comparative Analysis Report

WallStSmart Research

Bull Case : BIDU

The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.85 suggests the stock is reasonably priced for its growth.

Bull Case : MAX

The strongest argument for MAX centers on P/E Ratio, Return on Equity, EPS Growth. Revenue growth of 25.9% demonstrates continued momentum.

Bear Case : BIDU

The primary concerns for BIDU are Piotroski F-Score, Return on Equity, Revenue Growth.

Bear Case : MAX

The primary concerns for MAX are Market Cap, Profit Margin, Piotroski F-Score. Debt-to-equity of 6.22 is elevated, increasing financial risk.

Key Dynamics to Monitor

BIDU profiles as a turnaround stock while MAX is a growth play — different risk/reward profiles.

MAX carries more volatility with a beta of 1.16 — expect wider price swings.

MAX is growing revenue faster at 25.9% — sustainability is the question.

Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.

Bottom Line

MAX scores higher overall (50/100 vs 47/100) and 25.9% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Baidu Inc

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China

Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.

MediaAlpha Inc.

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

MediaAlpha, Inc., operates an insurance customer acquisition platform in the United States. The company is headquartered in Los Angeles, California.

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