Baidu Inc (BIDU)vsMediaAlpha Inc. (MAX)
BIDU
Baidu Inc
$91.90
+0.55%
COMMUNICATION SERVICES · Cap: $33.74B
MAX
MediaAlpha Inc.
$11.45
-1.29%
COMMUNICATION SERVICES · Cap: $647.36M
Smart Verdict
WallStSmart Research — data-driven comparison
Baidu Inc generates 10297% more annual revenue ($127.31B vs $1.22B). MAX leads profitability with a 7.9% profit margin vs -2.9%. MAX earns a higher WallStSmart Score of 50/100 (D+).
BIDU
Hold47
out of 100
Grade: D+
MAX
Hold50
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for BIDU.
Margin of Safety
+59.6%
Fair Value
$19.00
Current Price
$11.45
$7.55 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Attractively priced relative to earnings
Every $100 of equity generates 342 in profit
Earnings expanding 1412.0% YoY
Revenue surging 25.9% year-over-year
Areas to Watch
Weak financial health signals
ROE of -1.4% — below average capital efficiency
Revenue declined 4.2%
Earnings declined 71.7%
Smaller company, higher risk/reward
7.9% margin — thin
Weak financial health signals
Trading at 21.2x book value
Comparative Analysis Report
WallStSmart ResearchBull Case : BIDU
The strongest argument for BIDU centers on Price/Book, PEG Ratio. PEG of 0.85 suggests the stock is reasonably priced for its growth.
Bull Case : MAX
The strongest argument for MAX centers on P/E Ratio, Return on Equity, EPS Growth. Revenue growth of 25.9% demonstrates continued momentum.
Bear Case : BIDU
The primary concerns for BIDU are Piotroski F-Score, Return on Equity, Revenue Growth.
Bear Case : MAX
The primary concerns for MAX are Market Cap, Profit Margin, Piotroski F-Score. Debt-to-equity of 6.22 is elevated, increasing financial risk.
Key Dynamics to Monitor
BIDU profiles as a turnaround stock while MAX is a growth play — different risk/reward profiles.
MAX carries more volatility with a beta of 1.16 — expect wider price swings.
MAX is growing revenue faster at 25.9% — sustainability is the question.
Monitor INTERNET CONTENT & INFORMATION industry trends, competitive dynamics, and regulatory changes.
Bottom Line
MAX scores higher overall (50/100 vs 47/100) and 25.9% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Baidu Inc
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · China
Baidu, Inc. provides Internet search services primarily in China. The company is headquartered in Beijing, China.
MediaAlpha Inc.
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
MediaAlpha, Inc., operates an insurance customer acquisition platform in the United States. The company is headquartered in Los Angeles, California.
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