Alphabet Inc Class C (GOOG)vsMediaAlpha Inc. (MAX)
GOOG
Alphabet Inc Class C
$289.59
+0.13%
COMMUNICATION SERVICES · Cap: $3.61T
MAX
MediaAlpha Inc.
$9.44
-0.32%
COMMUNICATION SERVICES · Cap: $634.50M
Smart Verdict
WallStSmart Research — data-driven comparison
Alphabet Inc Class C generates 36074% more annual revenue ($402.84B vs $1.11B). GOOG leads profitability with a 32.8% profit margin vs 2.3%. MAX trades at a lower P/E of 24.8x. GOOG earns a higher WallStSmart Score of 69/100 (B-).
GOOG
Strong Buy69
out of 100
Grade: B-
MAX
Hold40
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+42.9%
Fair Value
$506.38
Current Price
$289.59
$216.79 discount
Margin of Safety
+58.0%
Fair Value
$18.25
Current Price
$9.44
$8.81 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Mega-cap, among the largest globally
Every $100 of equity generates 36 in profit
Keeps 33 of every $100 in revenue as profit
Strong operational efficiency at 31.6%
Generating 24.6B in free cash flow
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
Moderate valuation
Trading at 8.4x book value
Smaller company, higher risk/reward
ROE of 0.0% — below average capital efficiency
2.3% margin — thin
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : GOOG
The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 32.8% and operating margin at 31.6%. Revenue growth of 18.0% demonstrates continued momentum.
Bull Case : MAX
The strongest argument for MAX centers on Debt/Equity.
Bear Case : GOOG
The primary concerns for GOOG are PEG Ratio, P/E Ratio, Price/Book.
Bear Case : MAX
The primary concerns for MAX are Market Cap, Return on Equity, Profit Margin. Thin 2.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
GOOG profiles as a growth stock while MAX is a value play — different risk/reward profiles.
MAX carries more volatility with a beta of 1.41 — expect wider price swings.
GOOG is growing revenue faster at 18.0% — sustainability is the question.
GOOG generates stronger free cash flow (24.6B), providing more financial flexibility.
Bottom Line
GOOG scores higher overall (69/100 vs 40/100), backed by strong 32.8% margins and 18.0% revenue growth. MAX offers better value entry with a 58.0% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Alphabet Inc Class C
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.
Visit Website →MediaAlpha Inc.
COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA
MediaAlpha, Inc., operates an insurance customer acquisition platform in the United States. The company is headquartered in Los Angeles, California.
Visit Website →Compare with Other INTERNET CONTENT & INFORMATION Stocks
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