MediaAlpha Inc. (MAX) Stock Analysis — PE Ratio, PS Ratio, Intrinsic Value & 2030 Price Target
MediaAlpha Inc. stock (MAX) is currently trading at $9.44. MediaAlpha Inc. PE ratio is 24.79. MediaAlpha Inc. PS ratio (Price-to-Sales) is 0.57. Analyst consensus price target for MAX is $13.79. WallStSmart rates MAX as Sell.
- MAX PE ratio analysis and historical PE chart
- MAX PS ratio (Price-to-Sales) history and trend
- MAX intrinsic value — DCF, Graham Number, EPV models
- MAX stock price prediction 2025 2026 2027 2028 2029 2030
- MAX fair value vs current price
- MAX insider transactions and insider buying
- Is MAX undervalued or overvalued?
- MediaAlpha Inc. financial analysis — revenue, earnings, cash flow
- MAX Piotroski F-Score and Altman Z-Score
- MAX analyst price target and Smart Rating
MediaAlpha Inc.
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MAX Intrinsic Value Analysis for Value Investors
Benjamin Graham Formula · MediaAlpha Inc. (MAX)
MAX trades at a significant discount to its Graham intrinsic value of $18.25, offering a 58% margin of safety — a level value investors typically seek before buying.
Based on Benjamin Graham Formula. Growth rate capped at 25%. For informational purposes only. Not financial advice.
Smart Analysis
MediaAlpha Inc. (MAX) · 8 metrics scored
Smart Score
Category Performance
WallStSmart pulls financial metrics like revenue growth, profit margins, and valuation ratios and scores each one from 0 to 10 based on how strong or weak it is. Those 10 scores are grouped into 4 categories: Growth, Profitability, Valuation, and Quality — which form the 4 axes of the spider chart you see. The categories are then combined into a final score out of 100, but not equally. Growth and Profitability together count for 60% of the total, because a fast-growing profitable business matters more than just a cheap one. That final number maps to a rating (Strong Buy, Buy, Hold, Avoid) and a letter grade, giving you one clear Stock Rating.
Investment Thesis
Strong fundamentals in price/sales, eps growth, institutional own.. Concerns around operating margin and price/book. Mixed signals suggest waiting for clearer direction before acting.
MediaAlpha Inc. (MAX) Key Strengths (3)
Paying less than $1 for every $1 of annual revenue
Earnings per share surging 1412.00% year-over-year
54.07% held by institutions, strong professional interest
Supporting Valuation Data
MediaAlpha Inc. (MAX) Areas to Watch (5)
Revenue declining -3.20%, a shrinking business
Very thin margins with limited operational efficiency
Very expensive at 130.7x book value
Very thin margins, barely profitable
Small-cap company with higher risk but more growth potential
MediaAlpha Inc. (MAX) Detailed Analysis Report
Overall Assessment
This company scores 39/100 in our Smart Analysis, earning a F grade. Out of 8 metrics analyzed, 3 register as strengths (avg 9.3/10) while 5 fall into concern territory (avg 2.2/10). The category breakdown reveals uneven performance, with some areas requiring attention.
The Bull Case
The strongest argument centers on Price/Sales, EPS Growth, Institutional Own.. Valuation metrics including Price/Sales (0.57) suggest the stock is attractively priced. Growth metrics are encouraging with EPS Growth at 1412.00%.
The Bear Case
The primary concerns are Revenue Growth, Operating Margin, Price/Book. Some valuation metrics including Price/Book (130.66) suggest expensive pricing. Growth concerns include Revenue Growth at -3.20%, which may limit upside. Profitability pressure is visible in Operating Margin at 7.68%, Profit Margin at 2.30%.
Key Dynamics to Monitor
Three factors to monitor going forward. First, whether Revenue Growth improves, as this is the primary drag on the overall score. Second, margin trajectory, with Operating Margin at 7.68% needing improvement to support the investment thesis. Third, growth sustainability, with Revenue Growth at -3.20% needing to reaccelerate.
Risk Considerations
Based on the metric profile, this is a higher risk investment. There are more areas of concern than strength, warranting a more conservative position size. Investors should size positions according to their risk tolerance and maintain diversification.
Bottom Line
Fundamental challenges outweigh strengths at current levels. Revenue Growth and Operating Margin are the primary drags. Consider waiting for meaningful improvement before committing capital.
Disclaimer: Smart Analysis is a scoring system developed by WallStSmart Team. Scores update daily using multi-model valuation framework. Always conduct your own research and consult with financial advisors before making investment decisions.
MAX Price-to-Sales(PS) Ratio Chart
Historical valuation based on market cap ÷ trailing 12-month revenue
MAX's Price-to-Sales ratio of 0.57x trades at a deep discount to its historical average of 1.37x (10th percentile). The current valuation is 87% below its historical high of 4.41x set in Nov 2020, and 39% above its historical low of 0.41x in Feb 2026. Over the past 12 months, the PS ratio has expanded from ~0.5x, reflecting growing market expectations outpacing revenue growth.
Compare MAX with Competitors
Top INTERNET CONTENT & INFORMATION stocks by market cap
Compare any two stocks →WallStSmart Analysis Synopsis
Data-driven financial summary for MediaAlpha Inc. (MAX) · COMMUNICATION SERVICES › INTERNET CONTENT & INFORMATION
The Big Picture
MediaAlpha Inc. operates as a stable business with moderate growth and solid fundamentals. Revenue reached 1.1B with 3% decline year-over-year. Profit margins are thin at 2.3%, typical for companies in this phase that are reinvesting heavily in growth.
Key Findings
Debt-to-equity ratio of -5.23 indicates a conservative balance sheet with 72M in cash.
Free cash flow is -7M, meaning the company is burning cash. This may be acceptable for high-growth companies investing heavily.
What to Watch Next
Margin expansion: can MediaAlpha Inc. push profit margins above 15% as the business scales?
Sector dynamics: monitor INTERNET CONTENT & INFORMATION industry trends, competitive moves, and regulatory changes that could impact MediaAlpha Inc..
Bottom Line
MediaAlpha Inc. offers stability with moderate growth and solid fundamentals. The valuation may present an opportunity for patient investors, though limited growth means returns will likely come from dividends and modest capital appreciation rather than explosive gains.
This synopsis is generated from publicly available financial data. It is not financial advice. Always conduct your own research and consult a qualified financial advisor before making investment decisions.
Insider Transactions
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About MediaAlpha Inc.(MAX)
NYSE
COMMUNICATION SERVICES
INTERNET CONTENT & INFORMATION
USA
MediaAlpha, Inc., operates an insurance customer acquisition platform in the United States. The company is headquartered in Los Angeles, California.