Booking Holdings Inc (BKNG)vsThe Home Depot Inc (HD)
BKNG
Booking Holdings Inc
$150.14
-1.47%
CONSUMER CYCLICAL · Cap: $122.17B
HD
The Home Depot Inc
$318.04
-0.30%
CONSUMER CYCLICAL · Cap: $308.91B
Smart Verdict
WallStSmart Research — data-driven comparison
The Home Depot Inc generates 499% more annual revenue ($169.18B vs $28.24B). BKNG leads profitability with a 25.5% profit margin vs 8.4%. BKNG appears more attractively valued with a PEG of 0.61. BKNG earns a higher WallStSmart Score of 76/100 (B+).
BKNG
Strong Buy76
out of 100
Grade: B+
HD
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+20.0%
Fair Value
$187.62
Current Price
$150.14
$37.48 discount
Margin of Safety
-46.4%
Fair Value
$218.46
Current Price
$318.04
$99.58 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 226 in profit
Strong operational efficiency at 34.4%
Earnings expanding 130.0% YoY
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Large-cap with strong market position
Mega-cap, among the largest globally
Every $100 of equity generates 86 in profit
Safe zone — low bankruptcy risk
Generating 4.5B in free cash flow
Areas to Watch
No major concerns identified
Expensive relative to growth rate
Trading at 19.1x book value
4.6% earnings growth
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : BKNG
The strongest argument for BKNG centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 25.5% and operating margin at 34.4%. PEG of 0.61 suggests the stock is reasonably priced for its growth.
Bull Case : HD
The strongest argument for HD centers on Market Cap, Return on Equity, Altman Z-Score.
Bear Case : BKNG
No major red flags identified for BKNG, but monitor valuation.
Bear Case : HD
The primary concerns for HD are PEG Ratio, Price/Book, EPS Growth. Debt-to-equity of 3.77 is elevated, increasing financial risk.
Key Dynamics to Monitor
BKNG profiles as a mature stock while HD is a value play — different risk/reward profiles.
BKNG carries more volatility with a beta of 1.13 — expect wider price swings.
BKNG is growing revenue faster at 8.1% — sustainability is the question.
HD generates stronger free cash flow (4.5B), providing more financial flexibility.
Bottom Line
BKNG scores higher overall (76/100 vs 56/100), backed by strong 25.5% margins. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Booking Holdings Inc
CONSUMER CYCLICAL · TRAVEL SERVICES · USA
Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
Visit Website →The Home Depot Inc
CONSUMER CYCLICAL · HOME IMPROVEMENT RETAIL · USA
The Home Depot, Inc., commonly known as Home Depot, is the largest home improvement retailer in the United States, supplying tools, construction products, and services. The company is headquartered in incorporated Cobb County, Georgia, with an Atlanta mailing address.
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